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When asked about the particular difficulties of growing a luxury brand and maintaining its position as a world leader in the luxury spirit space, Potter conceded that it does have its unique challengesç,
“When you walk into a bar, generally people say, ‘what are you having?’ Your response tends to be, ‘Well, what are you having?’ And then depending on who you’re with, what the occasion is, you’ll make your choices, and with this repertoire you’ll have brands that you most likely go to.”
The focus on continuing to build, even upon well-known brands, has led to continued investments across the spectrum of Moët Hennessy’s numerous brands, including Belvedere Vodka, Chandon sparkling wine, and Grand Marnier....
Fresh approaches needed in marketing high end spirits.