Strategy is Delivery | MyVenturePad | Public Relations & Social Marketing Insight | Scoop.it

...Mike explains how he created a new version of the main British government website, GOV.UK, by turning the usual process on its head. Rather than starting with government policy, then ensuring that the digital process was consistent with the analog paper process, and continuing with procurement, he started with the users and what they were seeking to get done at the web site. I would call these user stories, or jobs to be done.

 

Based on this knowledge of the users’ jobs to be done, he then created a minimum viable product (MVP)of the web site, which he could use to gather feedback. This feedback allowed him to quickly iterate until he had something he could call a beta of the web site. The result was delivery in weeks rather than the usual years....