Public Relations & Social Marketing Insight

What's the #1 thing clients value in their agency partners? 
It'not results, strategy, or even great creative.

According to the Society of Digital Agencies, it's expertise in emerging trends. 

Now think about the last time you delivered this type of information to your client. If it's been a while, then you've got some work to do. 

Clients want this information, and if you are able to provide advice and direction on how they should be investing in not only growing their business today but what they need to do to prepare their company to compete one, two, or five years from now, your agency will be in a better position to retain the relationship or even benefit from upselling opportunities. 

Projects don't always go as planned. You can perfectly outline the tasks, major milestones, and timeline for each project, but in the end, things happen: clients don't send the information you need, a key employee walks out the door, a technical issue pops up that requires you to rethink the approach. 

This can spiral out of control when everyone is simply referring to a color-coded spreadsheet and replying to a confusing email thread. That's why so many agencies invest in project management software. 

They need an easy-to-use interface to track timelines, tasks, time, and budgets. They need something people will actually want to use on a daily basis. And every agency is different, which means every agency needs a different type of project management tool.

We've put together a list of some of the top platforms that are made with agencies in mind:...