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Scoop.it!
Go big or go home, right? Brands everywhere are going over the top to impress consumers and grab their attention. To do this, they’re coupling pranks with video advertising strategies to create compelling content that goes viral. While some marvel at the creativity, others argue that prankvertising goes too far. Regardless, the power of the latest trend in video advertising is undeniable. Here are some of our favorite prankvertisements. 
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Scoop.it!
Have you seen what’s been dubbed “the greatest car commercial ever?” If you haven’t, don’t bother looking for it on TV. It’s online . . . and it’s racking up millions of viewers. Audi’s latest spot pits the “Old Spock” (Leonard Nimoy) vs. the “New Spock” (Zachary Quinto) in a promotion for the new Audi S7. (Watch the video below.)
It’s engaging. It’s persuasive. It’s relevant. And it’s a great example of the impact and reach of video marketing. Marketers recognize videos like these play an increasingly important role in the marketing mix, yet many of us have questions about producing effective video campaigns –regardless of whether we have Audi-sized budgets or not.
How can you squeeze every ounce of value from your investment, and use video not only to inform and entertain, but also to capture leads and drive revenue?...
Jeff Domansky's insight:
Fresh. Creative. Entertaining. When (digital) advertising works, it's priceless. Good viewing! And it is not illogical.
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It's video. It's viral. It's successful and "prankvertising" is playing near you.