Public Relations & Social Marketing Insight
443.6K views | +5 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Get a Crappy Present? Zappos Will Trade You a $100 Gift Card and Give the Gift to Charity

Get a Crappy Present? Zappos Will Trade You a $100 Gift Card and Give the Gift to Charity | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - December 24, 2015 8:21 PM

Face it, we all end up with the occasional unwanted gift, and returning them can often be more trouble than it's worth. But Zappos is trying to fix that.


For the first 500 callers to (800) 927-7671 between 11 a.m. and 11 p.m. Eastern on Saturday, Dec. 26, the online retailer will offer a $100 Zappos gift card in exchange for any unwanted present you might have received, regardless of where it was purchased.  


If you're one of the lucky 500, Zappos will send you a pre-paid return label that you can use to mail in the gift (which still needs to be in its original packaging).... 

Jeff Domansky's insight:

This is a very innovative promotion designed to get lots of chatter online.

more...
Julie Wright's curator insight, December 26, 2015 1:34 PM

Clever. Return an unwanted gift and get a $100 gift certificate from Zappos. 
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

7 Memorable Moments in the Dubious History of Product Placement

7 Memorable Moments in the Dubious History of Product Placement | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - August 12, 2014 2:34 AM

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s.d


Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis.


...In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:...

Jeff Domansky's insight:

 Fun examples of product placement in big Hollywood movies. 

more...
Hamish Parker's curator insight, August 17, 2014 1:47 AM

Product placement allowing us to incorporate brands into movies and TV shows
Sophie Portet's curator insight, August 17, 2014 8:08 PM

How effective is product placement? Do we subconsciously adhere to these products/ brands messages in the things we watch? 
Janardin Bhana's curator insight, August 18, 2014 5:56 AM

Awesome ways of product placement which gets a lot of attention. However the product needs to suit the situation or person who's using the product for greater success. 
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn