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After my article on using neuroscience and psychology to boost your social media marketing, I thought a follow-up was warranted, this time for website and landing page conversions.
The psychology of web design has been a highly tested field, including relaying on triggers to entice users to complete an action. There are several different forces behind human behavior, like the classic FOMO (“fear of missing out”), curiosity, and the use of color to convey a message or feeling.
The following triggers are proven ways to increase action on your website....
It's all in your head! Here's how you can use psychological principles to spur action on your site and boost conversions.