Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Ad Age's Magazines of the Year 2016: See All the Winners

Ad Age's Magazines of the Year 2016: See All the Winners | Public Relations & Social Marketing Insight | Scoop.it

It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.


The truth is, there are countless Silicon Valley startups, propped up by venture capital, that would kill to have the revenue of any of the magazine brands on our 2016 Magazines of the Year list.


Starting with The New Yorker, which is the Magazine of the Year (read our storyhere), and followed by the diverse range of titles (presented below in alphabetical order) that round out our list, these are modern content brands that are mastering print and digital. They're iconic, they're beloved by readers and advertisers and, get this, their bottom lines are about generating actual revenue. --The Editors...

Jeff Domansky's insight:

Ad Age's 2016 Magazines of the Year are iconic, beloved by readers and advertisers, and their bottom lines are about generating actual revenue.

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Forget adblockers – one local newspaper site has inspired a ‘content blocker’

Forget adblockers – one local newspaper site has inspired a ‘content blocker’ | Public Relations & Social Marketing Insight | Scoop.it

What we need in the adblocking debate is a fresh perspective. Cue Birmingham website Paradise Circus, which has today released a browser extension to get rid of all that pesky journalism slowing down your daily advertising consumption:


“The ads are really getting bogged down by all that news… what if we could just turn that off? Surely we could hand that 9.3% of processor time back to the stuff that matters… back to ad trackers, and flash popovers.”


The extension strips out all the ‘content’ on the Birmingham Mail website so that advertising can load quicker....

Jeff Domansky's insight:

A fresh POV and a bitter taste of irony.

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The Brexit could shake up the UK media industry

The Brexit could shake up the UK media industry | Public Relations & Social Marketing Insight | Scoop.it

It's unclear if the Brexit will have any specific effects on the digital media industry in the short or long term, but there are numerous potential consequences already on the table.

Earlier this month, Group M, the global media arm of WPP, tweaked its TV and newspaper ad spend forecast to compensate for a potential Brexit, according to The Guardian. Previous forecasts said U.K. TV ad spend would grow 7.1% in 2016, but that number drastically reduced to 2.6%. Furthermore, Group M lowered its total U.K. ad spend growth estimates from 7.2% to 6.3%.

This decrease stemmed from ad buyers' hesitation to spend money in the weeks before the referendum. Had the U.K. voted to remain in the EU, the ad market likely would have stabilized. But a vote to leave would have placed more downward pressure on U.K. ad spend, according to Sir Martin Sorrell, the CEO of WPP.

But even with these adjustments, the estimates still place the U.K. as one of the fastest-growing ad markets.

Jeff Domansky's insight:

What's ahead for the UK media industry after Brexit?

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