Public Relations & Social Marketing Insight

To be successful in reaching Millennials, businesses need to give themselves the freedom to re-think their entire marketing strategy. To achieve their business objectives businesses need to communicate effectively with the values of consumers. Brands that are becoming more socially conscious today will positively affect their bottom-line, their communities, and the world of tomorrow.

In a telephone interview with David Burstein, author of "Fast Future: How the Millennial Generation is Shaping Our World," he said Millennials are highly connected to and are extremely conscious of their values. They "see the world from a values perspective," he continued, "Reaching Millennials requires a real investment [from brands and organizations] in social responsibility."...

If you’re an Inbound Marketer (or aspire to become one) who understands the importance of content and a well constructed content strategy, you’ve almost certainly done some research or had some conversations about the need to create personas that represent your best targets.

The emerging importance of personas in content marketing supports the point of view that content should be written first for your target, and second for search engines, which definitely wasn’t the case just a few years ago. But learning that personas are important doesn’t mean you’re going to actually doing anything about it, right? From the conversations we have with clients and prospects it seems lots of people stop right there, with the question “OK, I know I need it, but what the heck is a persona and where do I get mine?”...

As the controversy swirls over publishers selling advertisers bogus nonhuman traffic, many of the accused have screamed, "It wasn't me! We bought bad traffic from somebody else!" So, who are these traffic dealers?

At Adweek's request, close to a dozen industry experts—representing publishers, ad buyers, DSP and other ad tech execs—have identified six companies that they believe may be selling low-quality, potentially bot-generated traffic—starting at half a penny a click. They are AdOn, Adknowledge, eZanga, Jema Media, MGID and BlueLink Marketing....

Does advertising still have a place today? Take a look at what Jeff Rosenblum thinks in this Q&A....

... Q. You also say that instead of just spending huge amounts of money on advertising companies should first look inward and spend money on making themselves better, on improving their products.

A. That is the revolution in a nutshell. Take that lens and turn it inward and focus on behavior. Create an incredible platform. The advertising industry, in many ways, hasn't changed since the days of “mad men." And since the days of "mad men" the industry has been known for being full of shit. But being full of shit doesn’t work anymore.

Q. It seems to me that your philosophy overlaps a lot with what we’re trying to do at HubSpot. Our co-founders talk about megaphones and magnets, the idea being that instead being a megaphone and using outbound tactics to “spray and pray,” you’re better off becoming a magnet, and using content to draw customers toward you....