Public Relations & Social Marketing Insight

"We understand that the environment is changing inextricably, but what do we do now to prepare for this new reality?”

I had become so accustomed to describing the changes in content consumption and its implications for marketers, media companies, and tech-enabled content platforms that I was taken aback.

The nods among her team made it abundantly clear that “what now?” was more than a theoretical question, and one that needed to be addressed ASAP.

Thus, herewith are five practical predictions on the future of digital advertising creativity and real-world recommendations on what to do now to prepare....

If you're a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project:

"How do we make this brand really stand out?"

The constant battle to differentiate a brand in a crowded playing field is challenging, and it's pushing some marketers to the extreme.We've rounded up 14 creative campaigns and promotions that rely on unconventional mediums to spread brand messaging to consumers. Check them out for some unique inspiration for your next big campaign....

Think Nike: just do it. Think Apple: Hello. Think EA Games: Challenge Everything.

If your campaign speak keeps going and going and going like the Energizer Bunny, you may wear people out before they catch up with your this. Make it simple. Get on your Harley-Davidson until you can define your world in a whole new way.

Thinking big about speaking simply is power.

Complexity is difficult. Complexity will drown in the noise.If you can’t speak simply about whatever this is, take a step back, think bigger about simplicity. Do something different with this. Look at the heart and soul of this. Simple will rise above the noise.

Think Big. Speak Simply.

Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come.

To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting -- something that'll resonate with your customers. This usually means lights, emotions, and celebrating family and friends.

Of course, there’s no harm is looking to the past to see which other brands and campaigns have made their way to the holiday retail hall of fame. Here, we look back on 150 years of inspirational ads and campaigns that many consumers say the holidays just wouldn’t be the same without....