Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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50 Genius Print Ads With Brilliant Design Techniques – Design School

50 Genius Print Ads With Brilliant Design Techniques – Design School | Public Relations & Social Marketing Insight | Scoop.it

We are constantly exposed to advertising in our daily lives, be it online, in print, on billboards or through our television screens. In fact, research suggests we are exposed to, on average, 362 ads per day (not including brand exposures) but only 3 per cent of these will make an impression. That’s just twelve ads a day that actually engage us.

So how do you break through the advertising clutter and make a memorable advertisement for your audience or target market? First come up with a solid concept and then consider your design. Attention to layout and presentation will help your ad get noticed; but attention to concept and creativity will help your ad be remembered.

Here are fifty print ads that are creatively brilliant. They have a solid concept topped off with great design....

Jeff Domansky's insight:

Here's a taste of creativity with your coffee. Enjoy it. Recommended viewing. 9/10

Thorsten Strauss's curator insight, September 24, 2015 8:02 AM

best practice: print ads. I just love creative print ads.

Mike Allen's curator insight, September 24, 2015 9:22 AM

superb demonstrations of use of psychology and design

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71 Brilliant, Clever & Inspirational Ads That Will Change the Way You Think | Canva

71 Brilliant, Clever & Inspirational Ads That Will Change the Way You Think | Canva | Public Relations & Social Marketing Insight | Scoop.it

We’ve curated some of the best attention-grabbing campaigns to  inspire you when you’re tasked with creating your own advertisements and marketing materials.

The 71 brilliant advertisements featured in this article represent some agencies and designers that have flexed their creative muscles to get it right. As you can see, the tactics that these creative teams used to deliver their messages varied greatly, but they have at least one thing in common – stellar storytelling skills....

Jeff Domansky's insight:

Creativity with your coffee. Brilliant ads curated and shared by Canva.

Marco Favero's curator insight, March 30, 2015 3:55 PM

aggiungi la tua intuizione ...

Grafik Werks SA's curator insight, March 31, 2015 4:18 AM
Brilliant #Design
E-List Hunter's curator insight, March 31, 2015 6:38 AM

one of the best post..

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91 News & Culture Moments From 2014 Collide in the Grand Budapest Hotel Illustration

91 News & Culture Moments From 2014 Collide in the Grand Budapest Hotel Illustration | Public Relations & Social Marketing Insight | Scoop.it

Your memory of 2014 won’t be defined by those things. Instead, you’ll remember the Ebola outbreak, Lavern Cox, Ferguson, LeBron’s return home, the World Cup, True Detective, missing flight MH370, and maybe even Alex from Target.


These and many other cultural and political moments shaped the year and will continue to be part of our conversations in 2015. To commemorate these events, Beutler Ink created Here’s to 2014!, a graphic featuring 91 memorable moments. The poster is a follow-up to the 2013 edition, which featured Miley Cyrus, Prince George, and Pope Francis...

Jeff Domansky's insight:

Discover the cultural moments that defined 2014 in this wonderful illustration by Beutler Ink.

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30 Ad Design Tips That Turn Heads: Brilliant Case Studies – Design School

30 Ad Design Tips That Turn Heads: Brilliant Case Studies – Design School | Public Relations & Social Marketing Insight | Scoop.it

It’s the age old way of announcing to the world ‘I have a product, this is what it does, and this is why you should buy it’. In more recent times, ads have gotten far more creative, to the point where we have pretty high expectations of them. But how do we meet those expectations?

We’ve put together 30 examples of beautifully created advertising case studies that each have plenty of wisdom and design tips to impart.

So, if you’re looking to adopt some advertising techniques, or even if you’re creating an ad of your own, come with us as we have a look at 30 awesome advertisements....

Jeff Domansky's insight:

Creativity with your coffee: these ads will get your creative juices going.

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15 Clever Examples of Interactive Print Ads

15 Clever Examples of Interactive Print Ads | Public Relations & Social Marketing Insight | Scoop.it

Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format.


You would think the category is void of innovative ideas, but that’s certainly not the case. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. Here are 15 print ads that should make you rethink the word "traditional."...

Jeff Domansky's insight:

Creativity with your coffee: Check out the creativity of these interactive print advertisements. Recommended reading. 9/10

Panacea Software's curator insight, March 16, 2015 6:03 AM

Some Clever ads

 

Paul Barber's curator insight, March 16, 2015 8:17 AM

Some of these are really cleaver very, very creative.

Panacea Software's curator insight, April 17, 2015 5:15 AM

Creative marketing at its best

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The 13 Most Drastic Big Brand Logo Changes Ever Seen

The 13 Most Drastic Big Brand Logo Changes Ever Seen | Public Relations & Social Marketing Insight | Scoop.it

Lots of cool logos and creative inspiration... What were they thinking and how and why did their logos evolve?

Jeff Domansky's insight:

Nice nostalgia trip and a bit of marketing history.

Karoly Domonyi's comment, May 13, 2013 10:30 AM
Old logo is best!
Jeff Domansky's comment, May 13, 2013 3:09 PM
Can't agree with you there Karoly LOL.