Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Mexico Just Made a Cloud That Rains Tequila, So Maybe We'll Be OK After All

Mexico Just Made a Cloud That Rains Tequila, So Maybe We'll Be OK After All | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - March 26, 2017 10:44 AM

As part of a tasty new tourism campaign, ad agency Lapiz just made Cloudy With a Chance of Meatballs a reality. But instead of soup and juice, this futuristic cloud rains something altogether more buzzy—tequila.


Lapiz, a unit of Leo Burnett, used ultrasonic humidifiers to vibrate tequila at a frequency that actually turned it into visible mist. This mist was then condensed into liquid form, which fell as raindrops. All of this happened as a special exhibit in Berlin, Germany, during the rainiest month of the year—to promote Mexico as a vacation destination....

Jeff Domansky's insight:

Sunny with a chance of tequila - new Mexican tourism campaign from Lapiz takes fun weather to dreary Germany.

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Canadian Banking Ad Asks, What If Dogs Had Their Own Debit Cards?

Canadian Banking Ad Asks, What If Dogs Had Their Own Debit Cards? | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - April 22, 2016 5:10 AM
That dog won't hunt, but it will rack up debt via chew-toy impulse buys. Canada's Zulu Alpha Kilo is well known for elaborate self-promotions, like its recently revamped agency website poking fun at agency websites. But the shop does have real clients,...
Jeff Domansky's insight:
Pure Friday fun and creativity.
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Ad of the Day: How Coffee Maybe, Probably Got Us to the Moon 47 Years Ago

Ad of the Day: How Coffee Maybe, Probably Got Us to the Moon 47 Years Ago | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - July 22, 2016 10:22 AM

Would the first successful manned moon landing have run as smoothly as it did if mission control wasn't properly stocked with strong coffee? Probably not, claims a new campaign for the Colombia Coffee Grower's Federation.


The space-themed campaign, which launches on the 47th anniversary of the first manned moon landing, suggests that in every big moment in the world's history, something special was brewing, and that something was probably a cup of Colombian coffee taste-tested, handpicked and inspected to ensure its greatness.


Or it was all thanks to Francis—the guy who makes sure break room No. 3 is always stocked with the delicious coffee. You go, Francis!...

Jeff Domansky's insight:

Advertising fun!

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Tough Quiz: Can You Guess the Brands Behind These 16 Slogans?

Tough Quiz: Can You Guess the Brands Behind These 16 Slogans? | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - February 1, 2015 9:46 AM

A few well-chosen words is often all that is needed for a consumer to recall a favorite brand. But today, marketers and advertisers tend to rely on visual cues -- a font, a color, a spokesperson, or even an icon -- to inspire.


Consider this: What phrase do you associate with Nike? Would the brand symbolize the same attitude without their famous "Just Do It" tagline?


There is power in right words. But if you still don't believe me, take our quiz below. Can you guess the brands behind these famous taglines and slogans? And how do these phrases change the way you think about each company?...

Jeff Domansky's insight:

I thought this quiz would be a slam dunk. It's not! This is a tough one without the visuals. Have fun trying.

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