Public Relations & Social Marketing Insight

As you can probably imagine, text ads appeal more strongly to the logos-oriented hemisphere of our brains. However, as we know, addressing only the rational side of an argument is never going to entirely convince someone.

You need the emotional as much as the rational — most times even more so.

Display ads, for this reason, tend to be more successful than text ads because they are more engaging to the user. They also are great for disruption — grabbing the user’s attention as he or she passively scrolls down the newsfeed.

We as human beings have a naturally selective attention span — how you play to the strengths and weaknesses of that selective attention can make or break your campaigns....

When you're frantically trying to stay in your marketing prime, remember: Some marketing advice stands the test of time.

... But sometimes, it's helpful to step back and remember that some marketing advice is timeless. Tools change, methodologies develop, but there are some core marketing truths that can stand the test of time. And sometimes, one person can be the source of a ton of timeless marketing advice.

Today we wanted to highlight one such person: David Ogilvy. Widely considered the Father of Advertising, Ogilvy was the founder of Ogilvy & Mather Worldwide and a prolific writer. Even though his books were published decades ago, his advice is still applicable today. So we rounded up his best advice for marketers to help inspire you on this dreadful Thursday morning. Here's what Ogilvy has to say...