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How can publishers and advertisers survive in today's economy?
Only 6% of the 18-24 population read newspapers; the majority of newspaper readers in this country are in their fifties and sixties. Audiences for CNN, MSNBC, and Fox News pull in viewers with a median age of 60 or above, according to media research company Nielsen.Websites like Yahoo News and Huffington Post pull more traffic than CNN.com or The New York Times website. In two years, Buzzfeed (designed to stimulate social media with listicles: "25 Crazy Things...") has nearly tripled its monthly unique visitors, from 4.3 million to 19.3 million.
Traditional news has lost young people, the gold standard for advertisers....
Is it native or is it advertising? Challenging times for new and old publishers.