Public Relations & Social Marketing Insight

You’re a publisher who needs an advertiser to provide relevant ads matched with the content you serve.

The advertiser, on the other hand, is looking for a decent amount of traffic for itself and high quality content to help you earn.

Now, all we need to do is find you the best contextual ad provider, that’s a match for your blog based on what’s working for other bloggers.

Pretty simple, right?...

David Ogilvy is one of the biggest names in advertising, and since advertising is all about “big names”, that’s saying a lot. He created some of the most iconic advertising slogans and imagery in the world, and in 1962, Time magazine called him “the most sought-after wizard in today’s advertising industry.”

Even though Ogilvy created ads at another time, for another audience, his messages have endured for many decades. And the lessons learned from a lifetime in advertising agencies are still applicable today. Bloggers can learn a lot from the world of advertising agencies – about how to target an audience, to think creatively about content, and to manage your time and projects effectively...