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ultimate list of every Copywriting formulas written (don't write from scratch!)

ultimate list of every Copywriting formulas written (don't write from scratch!) | Public Relations & Social Marketing Insight | Scoop.it
From copyhackers.com - November 2, 2015 2:36 AM

We’ve pulled together every single copywriting formula we’ve ever seen to create the ultimate guide – the most complete handbook – to copywriting formulas.


This one post will help you write all your copy faster and with greater likelihood of success.


You should be using copywriting formulas whenever you write anything.


They eliminate the guesswork that makes a lot of bad copy bad copy.

They will help you face the Blank White Page without cowering. They’ll help you generate A/B test ideas faster. They’ll help you pinpoint what’s going wrong in a button… in a headline… or even in a video script....

Jeff Domansky's insight:

Copywriting formulas make it dead-simple to write anything. This post features 200+ formulas for tweets, headlines, pages, posts and more. Ahem! Fun read for writers.

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15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]

15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - June 14, 2013 1:21 AM

When you're frantically trying to stay in your marketing prime, remember: Some marketing advice stands the test of time.


... But sometimes, it's helpful to step back and remember that some marketing advice is timeless. Tools change, methodologies develop, but there are some core marketing truths that can stand the test of time. And sometimes, one person can be the source of a ton of timeless marketing advice.


Today we wanted to highlight one such person: David Ogilvy. Widely considered the Father of Advertising, Ogilvy was the founder of Ogilvy & Mather Worldwide and a prolific writer. Even though his books were published decades ago, his advice is still applicable today. So we rounded up his best advice for marketers to help inspire you on this dreadful Thursday morning. Here's what Ogilvy has to say...

Jeff Domansky's insight:

As a copywriter early in my career, David Ogilvy was always an inspiration. Recommended reading for marketing, PR and bloggers.

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Write like a Mad Man – Tips from David Ogilvy | MyVenturePad

Write like a Mad Man – Tips from David Ogilvy | MyVenturePad | Public Relations & Social Marketing Insight | Scoop.it
From myventurepad.com - October 18, 2012 11:06 PM
David Ogilvy puts Don Draper to shame. The original “Mad Man” was known as the Father of Advertising, and left quite a lasting impression on the advertising industry.

 

His books Ogilvy on Advertising and Confessions of an Advertising Man are staples in an advertising education.

 

The principles inherent in good advertising are very similar to those present in an effective presentation. The message should be delivered with the utmost clarity, and all words used should be concise. And like all great advertising, a great presentation should be memorable. On September 7, 1982, Ogilvy sent an internal memo to all his agency’s employees with some quick tips on writing. Here are several of them, and how we can apply them to our presentations...

 

[Classic advice to writers all types from David Ogilvy ~ Jeff]

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Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There

Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - April 16, 2015 10:35 PM
A number of famous novelists spent time in ad jobs—among them, F. Scott Fitzgerald (who worked at Barron Collier in New York, where he wrote the line, "We keep you clean in Muscatine"), Joseph Heller (once a copywriter for Merrill Anderson in New York) and Salman Rushdie (who logged seven years at Ogilvy London, after failing an interview test at J. Walter Thompson that supposedly included making up a jingle about seatbelts).


Those three authors are the subject of these amusing ads—showing client feedback on their famous novels—to promote a British fiction contest for advertising writers. "Write for yourself. Not for a client," say the ads.


Entries are closed for the 2015 Winston Fletcher Fiction Prize, unfortunately, but it is an annual thing. (You have to work in advertising, marketing or a related business to enter.) Check out the full ads below....

Jeff Domansky's insight:

A copywriter is a writer is an author. Or not. At least according to fickle clients in these entertaining British ads.

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One Helluva Seductive One-Word Headline | Copybot

One Helluva Seductive One-Word Headline | Copybot | Public Relations & Social Marketing Insight | Scoop.it
From thecopybot.com - November 30, 2012 10:34 PM
Work in the copywriting field long enough and you get a knack for picking up on what works. Take the headline, for example.

 

EDITOR'S NOTE: I'm republishing this post to bring attention to the success of Barack Obama's most successful subject line during the 2012 election campaign. That subject line was "Hey." We might be tempted to imitate that success. The bottom half of this post explains why that won't work for you. And Brian Clark expands.

 

Work in the copywriting field long enough and you get a knack for picking up on what works. Actually measure what you write and you get to be dead on.

 

Take the headline, for example....

 

[Can you guess the most seductive one-word headline ever? ~ Jeff]

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