Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What Eight Million Livestreams Really Means | All Things D

What Eight Million Livestreams Really Means | All Things D | Public Relations & Social Marketing Insight | Scoop.it
YouTube can now deliver live TV to a global audience at the same scale as TV. But the future of live Web video is probably going to be niche, not mass.

 

That crazy leap that Felix Baumgartner made was astonishing.
And if you’re interested in the future of Web video, YouTube’s ability to serve up eight million livestreams at the same time is a really big deal, too.


As I noted yesterday, that number blows away YouTube’s previous peak of 500,000 concurrent streams, which it hit this summer during the Olympics, as well as last year during the royal wedding of Prince William and Kate Middleton.


So it doesn’t take much imagination to envision YouTube doing this kind of stuff, at this scale, on a regular basis. Which would mean the Web finally has a chance to rival TV when it comes to serving up live events with huge audiences — one of TV’s last remaining advantages over the Internet....

 

But YouTube is still going to be an important platform for live stuff. It’s just that you probably won’t see most of it, unless you’re in a very particular niche....

 

[Interesting perspective on TV & social TV from mega big events to mini niches ~ Jeff]

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Assessing the opportunity of YouTube marketing - Smart Insights Digital Marketing Advice

Assessing the opportunity of YouTube marketing - Smart Insights Digital Marketing Advice | Public Relations & Social Marketing Insight | Scoop.it

As you’ll know, YouTube is the second largest search engine behind Google in many countries. It’s the number one ranked entertainment site and 3rd most visited in the UK by Hitwise. Given this and since popular videos are displayed in the “one-box” of blended search results for some queries it’s worth investigating how YouTube can be used to reach a wider audience.

 

In this post I’ll give a short tutorial on how to find out it’s relevance in your market by finding out the number of searches. I’m not suggesting it will give instant results or as Forrester misguidely advised that it’s the Easiest Way to a First-page ranking on Google. It may even help you “push back” against colleagues who are asking why you’re not doing more work in YouTube....

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