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Are you making enough video? The Technorati Media's 2013 Digital Influence report has highlighted yet another gap between consumers' behavior online and what brands are doing. 
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![How To Make an Eye-Catching Branded YouTube Page [VIDEO] | Content Strategist | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/8Iztm46JylaoUMhiH_CqTjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
72 hours of video are uploaded onto the site every minute --- that's a lot of competition. Here's how to make your videos stand out.
With video a growing component of companies’ content strategies, building a YouTube brand page that stands out from the competition is increasingly important.
According to company statistics, there are more than 800 million unique visits to YouTube with 4 billions hours of video are watched each month. A whopping 72 hours of video are uploaded onto the site every minute — that’s a lot of competition.
With so much content available, owners of YouTube pages need to make sure that they give people a reason to visit.
Here are some tips on how to make a YouTube page attractive and worthy of people’s attention....
[Practical tips for social media strategists - JD]
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Scoop.it!
Your YouTube rankings determine how many people find your videos, and provide steady page clicks. Learn 7 tricks that will improve your YouTube rankings, and step up your online presence....
Jeff Domansky's insight:
Useful tricks to get you a marketing advantage...
Scoop.it!
As you’ll know, YouTube is the second largest search engine behind Google in many countries. It’s the number one ranked entertainment site and 3rd most visited in the UK by Hitwise. Given this and since popular videos are displayed in the “one-box” of blended search results for some queries it’s worth investigating how YouTube can be used to reach a wider audience.
In this post I’ll give a short tutorial on how to find out it’s relevance in your market by finding out the number of searches. I’m not suggesting it will give instant results or as Forrester misguidely advised that it’s the Easiest Way to a First-page ranking on Google. It may even help you “push back” against colleagues who are asking why you’re not doing more work in YouTube....
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Consumers trust and love using You Tube. Why are brands and marketers lagging?