Public Relations & Social Marketing Insight

Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love.

Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform.

In this post, we’re going to go over how to use video marketing on each individual social media site for best results, including ideal length, file size, and best practices....

IConsumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after watching a product video.

In fact, video on a landing page can boost conversions by an astonishing 80%. Already, companies that use video on their website get 41% more traffic from search results than those that don’t, and by next year, you can expect 74% of all web traffic to be video.

Sure, every smartphone worth its salt has a decent video camera, but the highly competitive content arena today demands top quality content in all formats — including video.

There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact).

So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed.In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music....

Looking for ways to connect with your audience?

Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline.

In this article I’ll highlight eight ways to combine storytelling, video and social media....

The return to prominence of online video has public relations experts and brand managers running to produce video. But plenty of those folks will get their video wrong.

At the very least, it won't be as good as it needs to be so it can easily stand out from the rest.Here, five tips for making good online video for your company or campaign....

The makers of Epic Rap Battles of History share their secrets for YouTube success spoiler: it's a lot of work and attention to detail.

Contrary to your Instagram feeds, longer video tends to drive higher engagement.

A new report from TwentyThree, a video marketing automation platform, studied over 1.5 million videos to better inform marketing and content creation teams about preconceived video myths.

The “State of Online Video in 2017” report found that videos can, and should, last longer that 90 seconds if publishers want to see higher engagement rates. While 80 percent of videos are under five minutes, they drive less than a third of overall video engagement. Mid-form and long-form videos, which are at least 15 minutes long, drive over half of all video engagement despite encompassing just 8 percent of all video....

Mistakes happen, especially when you’re getting started with video. But, just because you made a mistake doesn’t mean you didn’t learn anything from it.

Rocky hosted a Blab along with special guests Britney Clapp & Drew Keller where he talked all about video mistakes our team has made and what we learned from those mistakes.

Here’s some of the biggest mistakes we’ve made...

Brands that want to boost their customer engagement levels might want to think about incorporating video into their respective marketing strategies.

According to a new survey from Animoto, a leading online video creation application that empowers anyone to create and share extraordinary videos, four times as many consumers would rather watch videos about products than read about them.

The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers. According to eMarketer, video advertising is expected to reach $7.8 billion this year....

Wistia is a video hosting service designed for businesses, I use it to host my webinar recordings, but it does offer a free plan for new users. Wistia's free plan allows you to host up to 50 videos at a time. You can host HD videos and videos of nearly unlimited length. Wistia also provides a wide range of customizations that you can apply to your embedded videos.

What if we stopped trying quite so hard with our video content marketing? What if we just told our true stories honestly and simply, and with empathy for the very real problems our customers have? 

A video from a tiny Arizona startup busts some common myths about using video as part of a content marketing program. There are three other things to love about it, too....