Not only do 60 percent of marketing pros use videos in campaigns, but 60 percent believe it leads to higher sales from the recipients.
Would you believe that 60 percent of U.S. marketers are using video in their email campaigns? It’s a surprisingly high number, since videos themselves can’t be included in email messages. But that’s one finding in the third annual business video marketing survey conducted by the Web Video Marketing Council. This is OnlineVideo.net’s third and final look at that report.
That 60 percent figure is an increase from 52 percent the year before. The survey also found that 26 percent of marketers are thinking about using video in email campaigns....
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