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Today, we look at a unique segment of organizations in the global cashback industry – nonprofits. We first identified most of them in our 2015 Cashback Industry Report. While a number of the biggest global cashback companies allow members to designate funds for charities, the following are UK nonprofits that help members raise funds for causes or nonprofit organizations. Several others use cashback as a marketing tactic without a deeper connection to specific charities, causes or goals.
Regardless of their intentions, there are some innovative examples of cashback strategies and they have collectively donated more than $5 billion to charities in UK and around the globe....
This is an impressive achievement by just 12 organizations in the UK. The funds raised may exceed $5.4 billion to date!