Public Relations & Social Marketing Insight

Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product in social media?

And most of the time the answer is: It’s the Content – or the lack thereof.

What do you post if you do not have interesting content?If you have no good content to share on social media, you either cannot post as often as you want to (and should be) or you sound like a self promotional tout. Social Media Marketers can only post as often as they want if they have the amazing content to share that makes their posts powerful enough.

And when your social media updates fail to be useful (like interesting content) – why should others care or even share them?

Of course social media is also about conversations and interaction and not only about sharing content. But your options in social media are very limited if you yourself cannot start the conversations you want to have with the right content....