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And while Twitter has dabbled with restrictions on visibility in the past (with features like the Quality Filter), they’ve never reached as far as some of Facebook’s tweaks (like code that predicts the authenticity of a status update).
Now that Twitter faces more accusations of enabling abuse than ever, though, they’re introducing new measures that will make certain kinds of Tweets less immediately visible in the timeline.
Among other things, Twitter’s most recent update will target what they call “low-quality Tweets” – but what does that mean, exactly?...
Anyone paying attention to the technology world over the past few years can tell you that Elon Musk is… different. He thinks differently from most CEOs — most notably leveraging his fortune to build an electric car company that no one said would work, and two other companies at the same time. He talks differently from most CEOs, diving deep into theories on humanity and gushing about science fiction more than discussing balance sheets. But the best measure of how he’s different is how he acts, and there’s no better place to see that in action than on Twitter. On Twitter, Musk (@elonmusk) is an anomaly. He not only has more followers than his own car company (@TeslaMotors), but he also has more followers than @Ford, @Chevrolet and @Chrysler— combined. His personal account gets mentioned on Twitter more often than any American car company and sees more engagement than any of them. All without the help of ad budgets and teams of social media strategists. So what is Musk doing on social media that marketers can learn from? How has he continued to build a base of followers who hang on his every word? I mined his Twitter feed over the past year to find out and found three strategies from his social activity that we can all learn from....
To gather the data for this article, I used MyTopTweet to pull together Buffer’s 10 most successful tweets and attempted to create a best-practices guide on why our top tweets worked and how marketers can repeat our success. First, I’d love to run through the key elements of each tweet and then I’ll go into a bit more detail about each element and how you can utilize them in your own Twitter strategy. After looking at the different types of Buffer tweets and also researching a variety of tweets from top brands, I found that there is no magic formula for virality, but there are elements to successful tweets. In other words, recurring themes continually appeared in many of the tweets that I studied. Here are the top 10 Buffer tweets and the elements that made them great:...
In this post, I'll show you how you can use SocialBro to segment your Twitter audience. You can use this data to find the people you should be connecting with.
You'll be able to create targeted audience segments for your specific Twitter goals.
In doing this, you'll create your own perfect Twitter marketing strategy. And you'll have people chomping at the bit to read your tweets.
Twitter wants to make it easier to find new internet friends. A new ‘Connect’ tab on Android and iOS will link you to people and accounts it thinks you’ll enjoy following.
Although Twitter already has a ‘Who to follow’ section with a few suggestions, the idea is that Connect can give people an all-in-one hub for finding new and interesting accounts.
To come up with the suggestions, Twitter mixes in data such as who you currently follow, tweets you like, popular accounts in your local area, current trends, and more. When you open up the Connect tab, Twitter will show you why it’s making those suggestions, and it says suggestions will get better over time.
Though Twitter previously allowed you to view contacts from your address book, these are now available along with other suggestions through Connect. As before, Twitter will alert you when someone in your address book makes an account for the first time, too....
Twitter promotes real-time engagement and interaction and is wonderful for connections and relationships for business owners.
Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust, increases social proof and builds credibility.
Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your industry.
So, how can you use Twitter to strategically grow your business?
Below are great tips on how to effectively use Twitter to boost your business....
You’ve already seen this ecosystem in action: we use it to publish Moments on Twitter. And you may already be using some of the individual tools we’re talking about, such as TweetDeck and Curator. Today we announced a new Collections API that turns multiple Tweets into a single story with a single Collection ID, which can be used to edit, update and publish that story from any of the tools in our ecosystem.” Now you can easily turn unique Twitter content into great stories that attract, engage, and retain an audience.
Tell your story with the best Tweets, simply
Previously, when you wanted to publish a great story with Tweets, you had to manually manage a bunch of Tweet IDs, and embed them into your app or website one at a time. With our new end-to-end ecosystem, we’ve simplified the storytelling process. Now you can use TweetDeck, Curator, Spredfast, Dataminr, ScribbleLive, Wayin, or Flowics to find and organize the Tweets you want into a single story....
Twitter users consume news more heavily than any other social media users, according to a recent study by theAmerican Press Institute, Twitter and DB5. Nearly 9 in 10 Twitter users in the study (86%) say they use Twitter for news.
So, why are these Twitter followers so different than those on other social networks? And how do those who engage primarily in the news on Twitter react to advertising, branding and promoted Tweets?
The study, which surveyed 4,713 people online, aims to answer those questions and more. Here are some useful stats about how Twitter is used for news and key takeaways that can help you publish more effectively on Twitter:...
Before I joined Buffer, I barely had a Twitter account.
It existed by its lonesome for a few years as a placeholder for the day when my work allowed me to tweet freely. That day came when I had the privilege to join up with the Buffer team, and I dove right in, applying all the Twitter knowledge I had stowed away. And still, even with a running start, I had so much to learn.
Knowledge seldom takes the place of experience. So while I muddled through my first few weeks on Twitter—experimenting and fiddling—I noticed the many things I could have only learned by doing. Here are the big ones. Call them Twitter tips for beginners.
Maybe you can relate to some?...
The timing element, in particular, feels like one where we’d love to dig deeper. And we just so happen to have a host of data on this from the 2 million users who have signed up for Buffer!
With a big hand from our data team, we analyzed over 4.8 million tweets across 10,000 profiles, pulling the stats on how clicks and engagement and timing occur throughout the day and in different time zones. We’d love to share with you what we found!...
There are two camps when it comes to social media scheduling.
The first one says you shouldn’t ever schedule.
Twitter is real time and you should be, too!
The second camp says that you should schedule because everyone is not on Twitter 24 hours a day. If you want your posts to be seen, you need to share on Twitter even when you’re not there....
Do you effectively manage your Twitter account or do you just tweet and, every so often, see how it’s going?
Are there any improvements you could make that would make Twitter more effective for you?
Here are 19 Extremely Useful Tips to Manage Twitter Effectively...
Don’t beat yourself up. Twitter is massively under-utilized — and under-understood (is that a word?).
For example, did you know you can upload videos, access analytics AND perform Twitter profile searches??
Yep, there’s SO MUCH you can do to leverage the power of Twitter for your business.
So where do you begin?
Right here! Below are 9 Twitter tricks that you’ve probably never heard of. Start using them asap!
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Do you use Twitter for business?
Looking for tools to optimize your Twitter experience?
Using browser extensions to enhance your Twitter marketing will save you time and streamline your workflow.
In this article, you’ll discover five browser extensions to improve your Twitter marketing experience....
Are you debating whether your small business should invest time on Twitter?
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition....
Let me warn you, this plan is hard-core, but it will deliver hard-core results!
If you follow these tips (without skipping any steps) -- I can almost guarantee you’ll see a difference at the end of only 7 days.
Then, it’s just a matter of repeating what you’ve learned. So much of Twitter success is tied to consistency.
Are you ready to get started? Make a promise to yourself that this is going to be YOUR best year on Twitter!
How I Use Automation To Manage Scheduled Tweets Let’s start with the how, because I know sharing processes can really help those who may just be starting out.
Last December, I wrote a post on the exact process I use for distributing content, so if you’ve got the time I encourage you to take a peek.
There are three main tools I use to schedule my tweets (personally and professionally): - Klout
- IFTTT
- Sprout Social...
Twitter lists are very powerful.
As your following grows, using the list feature is crucial. Twitter lists are a way for you to group Twitter users together. You may choose to create your lists or subscribe to others lists or both.
If you’re unsure how to create a Twitter list you can learn how right now. Quick tip on naming your Twitter list, be creative. List can show up in Google Search so name your list for keywords pertinent to your business or service.
Twitter is many a PR pro‘s best friend, in part for its lightning speed in breaking news and its way of facilitating quick, off-the-cuff conversations with journalists and other popular social media personalities.
The platform that’s nearly a decade old also is great at driving conversation for brands.
Here are five of our favorite Twitter campaigns that garnered great media coverage and social media sharing...
Ever feel like you’re spending all your time on Twitter but most people are not reading your tweets?
Well…
The reality is that most people are not reading your tweets…!
But… that doesn’t mean that you can’t increase the number of people who do see them.
In this article, I’m going to show you how we increased traffic from Twitter to our website by 106% in less than 30 days.
Yes, we more than doubled our traffic from our Twitter account!...
Inbound Twitter marketing is strategic calls-to-action, driving targeted web traffic, lead capture, audience engagement, and follower building.
In this post, I talk about major considerations (content and strategy) for the process of executing the business mechanics of inbound marketing on Twitter. With major consideration on achieving the scale needed to achieve your desired results and then measuring, reporting and improving....
Lists can help you discretely observe what your competitors are doing, allowing you to gather data around untapped opportunities.
With Twitter lists, you can view tactics in action, analyze strategy and keep watch on your industry.So what do you say? Want to know how to use Twitter lists as YOUR secret weapon?...
It is this bar-like atmosphere that makes Twitter the ultimate platform for customer engagement, and for the same reason why Twitter is the ideal social network for marketers:Twitter is the only social network where brands and consumers have an even playing field and unrestricted lines of clear, concise communication.
Engagement Goldmine
What else makes Twitter the best platform for engagement? Let’s start with audience diversity. Compared to, let’s say, Pinterest—an image-driven outlet that skews female—Twitter not only attracts a unique audience, but it makes your desired audience easy to pinpoint. Characteristics and interests are easy to discern not only through profiles, but through tweets, retweets, hashtags, etc. that the individual shares.
As we all know, in order to engage with someone, you have to be engaging—to be relevant—and Twitter helps us identify who we should engage with....
Social media spending has been growing at a steady pace, and will continue in that fashion. It currently accounts for 9.9 per cent of marketing budgets, and is expected to rise to 22.4 per cent in the next five years.
To help build a picture of what has been working well for brands this year, we spoke to a mixture of top digital professionals from across the globe to see what they feel the important tactics and developments on Twitter in 2015 have been.
We also wanted to know what the top social marketers were considering in the near future, and what developments on Twitter they were keen to experiment with. Read on to get an exclusive insight on how the rest of 2015 may play out for major brands marketing on Twitter...
Today’s infographic comes from Hubspot and it shows us 12 tips you can use to get more conversions on Twitter. These are simple tweaks you can implement and test to see if they move the needle for you....
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Low-quality tweets? Who me? Time to take a second look at Twitter and what you're posting.