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With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort. So what does the perfect post for each social network look like? In this article, we’ll guide you through the process of creating epic, engaging and beautifully crafted messages for Facebook, Twitter and Instagram....
Are you maximizing your Twitter marketing exposure?Have you heard of Twitter cards? Twitter cards help you attract more attention in the news feed, mine valuable analytics, and get better results from your ads. In this article, you’ll discover how to use Twitter cards to enhance your exposure....
In a move to win back users and improve the company’s image, Twitter introduced quality filters in August. They followed this move in November with an option to mute certain words.
The days of the 30-second restriction for videos on Twitter are over, Twitter announced on Tuesday alongside other coming changes to videos on the platform.
Twitter users can now tweet videos up to 140 seconds long, matching the same amount of characters users can post in a single tweet.
Not only can you post videos over 2 minutes, Twitter will also be making it easier to find more videos to watch with a new viewing mode....
Branded Twitter accounts can now have a direct way of reaching users thanks to the latest rollout that encourages a dialogue between the brand and user.
Twitter has launched a new ad product to entice users to directly engage with branded accounts. The feature is called Conversational Ads and combines the platform’s polls feature with custom hashtags.
Conversational ads can ask an either/or question to users, which allows them to respond with one click. The connection between parties is a custom hashtag....
According to Gartner’s 2014 CMO Spend Survey, social marketing is 11% of the 2014 digital marketing budget and is expected to grow to 13% in 2015. Marketers are under great pressure to use digital marketing, including social marketing, to drive business results. Capturing part of the paid advertising budget — at 12.6% of the budget, growing at 15% — allocation of paid media funds toward social advertising could help increase social marketing impact.
So how can you make good use of that budget in your social media strategy, and what Twitter marketing tools should you be using to enhance it? Here are some ways that you can do just that and ensure that you end 2015 on a high!...
4 Twitter Searches for Potential Clients
Use these searches in the Advanced Search section of Twitter search to find people who are looking for your product or service.
Simply replace [keyword] with your main product or service name.
Can anyone recommend [keyword] Any recommendations [keyword] In the market for [keyword] Best deal on [keyword]...
Twitter is adding another feature to its fledgling e-commerce stable, today introducing Twitter Offers, which will enable advertisers to offer digital coupons within tweets.
Twitter users who see the tweets will be able to claim the offers by linking their credit or debit card accounts to Twitter. The discounts can be redeemed using the synced card, either online or in a retail store.
This brings some obvious benefits for retailers, who have long struggled to link digital marketing with retail sales....
An impressive 93% of marketers use social media within their business, and rightly so. With so much potential to build your brand and develop a large following of prospects, it makes me wonder how the other 7% are attracting business.
If you are in the 93% then I’m sure you have a focused strategy for both Twitter and Facebook — after all, these are the two social giants. But which one is more successful for business growth? Does it depend on the type of business you own? Take a look at the stats to compare…..
The gap between how many people use Facebook compared to Twitter is quite surprising, but does this mean you should spend more focus on Facebook? Well that would really depend on who your audience is. If you focus on just one site ahead of the other, you could be missing out on some serious marketing potential....
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Social media offers businesses a great platform for improving their brand awareness, boosting their engagement, and getting more traffic, among other benefits. But some of the more overlooked uses for social media for marketing are lead generation, lead nurturing and for boosting your conversion rates. And Twitter, in my experience, is one of the best platforms for finding leads. In this blog post, I’m going to share my best tips for how you can use Twitter to improve your conversions.
I’ve dedicated a great deal of time to understand how it works, what works best and how to utilize the power of Twitter. In my experience, Twitter is one of the best platforms to grow a following and converting them to subscribers and leads through lead magnets. The best part is that using these lead generation techniques doesn’t have to cost you a dime!...
Twitter is about to make a big change to the way that tweets work, The Verge can independently confirm. Beginning September 19th, the company will cut down on exactly which types of content count toward the platform's 140-character limit. Media attachments (images, GIFs, videos, polls, etc.) and quoted tweets will no longer reduce the count. The extra room for text will give users more flexibility in composing their messages. Twitter first announced plans to stop counting extras like photos, videos, and user polls toward the limit back in May, but gave no firm date on when the shift would occur. A Twitter spokesperson declined to comment when contacted by The Verge. The date comes from two sources familiar with the company's business, but plans for the rollout could change. Another new adjustment to the character limit is that usernames will no longer count when they're at the beginning of replies, giving users additional room for discussion. It's unclear whether all of these changes will occur simultaneously; certain content types may gradually stop counting against the character limit in stages. But the company will at least kick off the move next Monday....
Where your business is concerned, how do you use Twitter? Do you listen? Do you create connections? Do you sell? (I do none of those things. Mostly I just tweet links to new posts. I know, shame on me.) But someone that does know a lot about using Twitter for business is Mike Dane, the PR Manager for TruConversion, an analytics and feedback application that helps you improve revenue with tools like visitor session playbacks, heat maps, conversion funnels, form analytics, surveys.... Here's Mike: While there is no one right way to use the platform, success leaves us clues. That is why we've come up with twenty strategies to help you get the most out of your Twitter marketing efforts:
Via Daniel Watson
Twitter promotes real-time engagement and interaction and is wonderful for connections and relationships for business owners.
Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust, increases social proof and builds credibility.
Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your industry.
So, how can you use Twitter to strategically grow your business?
Below are great tips on how to effectively use Twitter to boost your business....
Twitter users consume news more heavily than any other social media users, according to a recent study by theAmerican Press Institute, Twitter and DB5. Nearly 9 in 10 Twitter users in the study (86%) say they use Twitter for news.
So, why are these Twitter followers so different than those on other social networks? And how do those who engage primarily in the news on Twitter react to advertising, branding and promoted Tweets?
The study, which surveyed 4,713 people online, aims to answer those questions and more. Here are some useful stats about how Twitter is used for news and key takeaways that can help you publish more effectively on Twitter:...
Are you a must-read tweeter or a Twitter bore?
Which Twitter personality are you?
Whether it’s a tweet in your stream or a search on Google. If they haven’t found you then you can’t start the engagement, the conversation or close a sale.
Simply Measured and Interbrand have just released a study on how the top 100 brands use Twitter. It reveals 8 insights on what works for them and how they are playing in the Twitter torrent....
One of the best features of Twitter that is relatively unknown to most users is their Lead Generation cards. Your tweet, see live example, will have a button and when another Twitter user clicks the button, their email address is sent to your application (which happens to be a Google spreadsheet in this case).
Whether you are a small website owner or an event organizer, you can use these Lead Generation cards to easily collect email addresses from Twitter users who may be interested in your product. For instance, Twitter users can subscribe to your email newsletter with a click without leaving the Twitter website. Event organizers can use Twitter’s Lead Generation Cards to capture email addresses of people who may be interested in attending an upcoming event....
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Buffer shares tips on the perfect, engaging content on Facebook,Twitter and Instagram.