Public Relations & Social Marketing Insight

We took a close look to learn how these big names got it right. We fired up Talkwalker’s social listening tool and, using Interbrand for reference, chose 18 top brands from nine industries. To mix it up a bit, we added a couple of CEOs you may have heard of. We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers.

Below are some examples of what worked for these global giants on Twitter. You can read the full report of all 20 brands and discover how they rocked Twitter and find inspiration for your own Twitter marketing strategy....

If your brand wants to attract followers on social media, it’s important to put your best face forward. That starts with writing a compelling bio. 

This first impression can make or break your brand, helping people decide whether to follow or click away. That could also mean the difference between gaining and losing a customer.

Publishing a lackluster bio, or not including one at all, is too big a risk to take. So, with that in mind, let’s look at some of the ways you can create an outstanding bio. (We’re focusing on Twitter here because its 160-character limit makes writing a good bio particularly challenging.)...

To gather the data for this article, I used MyTopTweet to pull together Buffer’s 10 most successful tweets and attempted to create a best-practices guide on why our top tweets worked and how marketers can repeat our success.

First, I’d love to run through the key elements of each tweet and then I’ll go into a bit more detail about each element and how you can utilize them in your own Twitter strategy.

After looking at the different types of Buffer tweets and also researching a variety of tweets from top brands, I found that there is no magic formula for virality, but there are elements to successful tweets. In other words, recurring themes continually appeared in many of the tweets that I studied.

Here are the top 10 Buffer tweets and the elements that made them great:...