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We took a close look to learn how these big names got it right. We fired up Talkwalker’s social listening tool and, using Interbrand for reference, chose 18 top brands from nine industries. To mix it up a bit, we added a couple of CEOs you may have heard of. We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers. Below are some examples of what worked for these global giants on Twitter. You can read the full report of all 20 brands and discover how they rocked Twitter and find inspiration for your own Twitter marketing strategy....
Just look at these numbers: every second, on average, around 6,000 tweets appear on Twitter. This makes about 360,000 tweets per minute and 500 million tweets per day. That’s nothing but official Twitter stats.Impressive, right? What’s even more impressive is that these numbers just don’t stop growing. For every blogger Twitter is a perfect tool to spread content and get traffic from social media.
But are you sure your blog posts are duly optimized to be shared on Twitter by your readers? From tons of tips and advice in the Internet and my personal experience I have subtracted 5 vital points you have to check to make sure that your blog posts are ready to conquer Twitter audience....
If your brand wants to attract followers on social media, it’s important to put your best face forward. That starts with writing a compelling bio.
This first impression can make or break your brand, helping people decide whether to follow or click away. That could also mean the difference between gaining and losing a customer.
Publishing a lackluster bio, or not including one at all, is too big a risk to take. So, with that in mind, let’s look at some of the ways you can create an outstanding bio. (We’re focusing on Twitter here because its 160-character limit makes writing a good bio particularly challenging.)...
Twitter is only the second social network to truly stick fast. It has evolved since its inception to house photographs and other media, and successfully monetised itself without driving loyal users away. Crucially it has remained free at the point of use.
We have reached the stage whereby companies must add ‘a Twitter feed’ to their increasing list of things to do, on top of the phone number, website, contact email and Facebook page.
This important background explains why certain brands and businesses have opted not to have a Twitter feed. To leap on every social media bandwagon could turn out to be a waste of time. However, given Twitter’s huge success relative to other platforms, it also shows prioritising Twitter is essential for brands if they are to successfully engage audiences....
So that begs the question:How in the world can I, company X, leverage content marketing practices to effectively emerge as a thought-leader in my industry? And furthermore, how can I do it affordably?Three months ago I found myself asking myself the same question and so I embarked on a journey to try and solve it. After a lot of trial and error I’ve come up with a scientific approach that I believe can solve this problem for anyone....
I probably spend way too much time on Twitter.
But that’s not necessarily a bad thing!
My Twitter marketing tactics always get stronger when I poke around on Twitter.
And sometimes the new tactics I learn are just priceless!
I recently wrote about how you can market on Twitter like a BOSS — and many of you have asked for more!
Since I always try to listen to you the best I can, here are 4 powerful, advanced, EASY-as-HELL tips to beef up your Twitter marketing tactics today!
At some point you’ve probably asked, “What’s the best way to engage my Twitter audience?” or “How often should I tweet?” The answers to these (and many other) questions can be found in your Twitter data. The problem is, extracting these insights can be a pretty daunting task for any marketer.
In this 50-page eBook, we'll give you everything you need, including: A complete glossary of Twitter metrics and what they *really* mean How to fully analyze your – and your competitors' – activity on Twitter Tools that will help you conduct the analysis yourself...
So how do the top marketers use Twitter?Leadtail and DNN have just released a report that analyzed 504 North American marketing professionals in companies that were both business and consumer focused. It was carried out for the last 3 months of 2013 and was targeted at companies with 50-5,000 employees.
I have distilled this report down to the highlights that can be applied by both marketers and business owners. Here are 10 insights on how top marketers use Twitter....
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To gather the data for this article, I used MyTopTweet to pull together Buffer’s 10 most successful tweets and attempted to create a best-practices guide on why our top tweets worked and how marketers can repeat our success. First, I’d love to run through the key elements of each tweet and then I’ll go into a bit more detail about each element and how you can utilize them in your own Twitter strategy. After looking at the different types of Buffer tweets and also researching a variety of tweets from top brands, I found that there is no magic formula for virality, but there are elements to successful tweets. In other words, recurring themes continually appeared in many of the tweets that I studied. Here are the top 10 Buffer tweets and the elements that made them great:...
Did you know that on Twitter, tweets that include images receive significantly more engagement, nearly 23 percent more retweets, favorites, replies combined than tweets without images. And that Tweets that do not include links receive, approximately 25 percent more engagement, on average, than tweets that do include links.
The science of Twitter engagement is always evolving, that's why the team at Buffer has analyzed one million Twitter tweets, to learn about what factors affect the amount of engagement tweets receive.And this infographic illustrates what Buffer found....
Whether it’s Fashion Week, the Cricket World Cup or a TV show finale, surfacing great Twitter content in key moments is a powerful catalyst for engaging audiences and igniting conversations. Now we’re making it easier than ever to find and display the most relevant Twitter and Vine content with a new tool called Curator.Curator was built to allow media publishers to search, filter and curate Twitter content that can then be displayed on web, mobile and TV.
Those who have been testing Curator have seen strong increasesin audience engagement, participation and attention. With these encouraging results, we’re opening up the product to all media publishers around the world, for free. This includes news organizations, production companies, broadcasters, local governments, and even concert venues....
A former Apple evangelist, Guy now works as chief evangelist for Canva, where he travels the globe spreading the word about the intersection of social media & design.Guy revealed 14 of his most powerful social media tips in a slideshow he shared on SlideShare.I analyzed each tip so you have a bit more information when you watch Guy’s slideshow below....
These foundational concepts are hugely helpful in making Twitter really work for you. And when you’re ready to build on these foundations and scale your Twitter engagement and reach, there are some useful next-level tactics that work great, too. I’ve had a chance to test out some of the advanced tips and tricks to more followers and increased engagement on Twitter, and I’d love to share them with you and hear what you think!...
...We love Twitter for rapid interaction, ease of use and because it’s an online gateway to hordes of potential followers (and website visitors). Followers mean popularity, which in turn means trust, which then in turn could lead to customers and brand recognition. There are numerous ways to tap into this glowing hub of activity, watch Eric Kuhn's video for some insider tips.
As Twitter is such a fast flowing social network, doing simple things can often bring you great results very quickly. For example, running a competition is going to get you noticed faster than following someone in the hope they will follow you back because a competition gives Twitter users something that they want. Twitter may be fast and furious but by investing a little effort, it will reward you, eventually. This article will explain some of the ways you can quickly gain those much sought after Twitter followers....
This week in the SMToolbox we review three of the best free Twitter monitoring tools for keeping track of your Twitter analytics..
...The benefits of such monitoring are obvious, as you can see trending discussions, surface new content, engage in discussions, identify key influencers and reach out to them.
There are some very sophisticated paid tools that will help you with these tasks. Fortunately for smaller companies or individuals, there are also some great free tools that can help you with your Twitter monitoring and research. Below are three of the best free tools available; these are not free trials, but rather tools that are currently free to use. I have shown examples of the reports and dashboards so you can see what might work best for your purposes....
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Learn how the best brands and CEOs use Twitter to execute successful, and personable, social media strategies.