Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million

Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million | Public Relations & Social Marketing Insight | Scoop.it

Vine will not be an infinite loop.


It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On a Medium blog post, Twitter revealed that it's shutting down the looping video app in the coming weeks.


"You'll be able to access and download your Vines," the post read. "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."


How long the Vine videos will live on the website is unknown, but creation of the mobile app's six-second clips has already been halted. It's a fairly surprising move....

Jeff Domansky's insight:

That's a very surprising move by Twitter – to close down Vine after attracting 200 million users. The problem is, at six seconds, Vines were never long enough and too limited in scope to tell a real story. Twitter is likely to undergo big changes, very quickly in order to survive. The layoffs and live streaming of NFL football are first steps in a new path to the future.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal

10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal | Public Relations & Social Marketing Insight | Scoop.it

There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is already extremely popular, which means it should become a part of your social media plan. Using Vine is also incredibly easy. Create a quick 6 second video, integrate it into your Twitter feed and make your tweets even more interesting. With a few creative yet simple ideas, you can make Vine an effective tool in your social media strategy. Read these 10 excellent tips and get inspired by several videos shown as best practice examples...

Jeff Domansky's insight:

These 10 tips will get you excited and on the path to video success with Vine. Plus several great examples. Recommended reading!

Jeff Domansky's comment, March 14, 2013 1:04 PM
Absolutely agree Alison. Video and visuals are essential.
Scooped by Jeff Domansky
Scoop.it!

Twitter supports 140-second videos, coming soon to Vine

Twitter supports 140-second videos, coming soon to Vine | Public Relations & Social Marketing Insight | Scoop.it

The days of the 30-second restriction for videos on Twitter are over, Twitter announced on Tuesday alongside other coming changes to videos on the platform.

Twitter users can now tweet videos up to 140 seconds long, matching the same amount of characters users can post in a single tweet.

Not only can you post videos over 2 minutes, Twitter will also be making it easier to find more videos to watch with a new viewing mode....

Jeff Domansky's insight:

Two-minute plus video now comes to Twitter and it should prove positive for marketing and PR.

No comment yet.