Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Click to Tweet | The easy, tweet about this link generator | Twitter tool · ClickToTweet.com

Click to Tweet | The easy, tweet about this link generator | Twitter tool · ClickToTweet.com | Public Relations & Social Marketing Insight | Scoop.it

Clicktotweet is the best, easiest and simplest way to promote and advertise your blog, website, business and stuff on Twitter.

 

Create fast tweet about this links to use on your website, blog or even Twitter and help deliver your message, the right way....

Jeff Domansky's insight:

This free tool will help you get more shares of your blog posts by inserting an easy to use "Click to Tweet" link in your posts.

Jeff Domansky's curator insight, March 22, 2017 2:39 PM

This free tool will help you get more shares of your blog posts by inserting an easy to use "Click to Tweet" link in your posts. Hat tip to Social Media Examiner.

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How to Use Audiense to Analyze and Grow Your Twitter Presence

How to Use Audiense to Analyze and Grow Your Twitter Presence | Public Relations & Social Marketing Insight | Scoop.it
Do you want to grow your Twitter following significantly? Do you want to build a highly engaged community?

What you need is a tool that is specifically focused on doing this, so we want to talk about a tool called Audiense that could be just the thing you are looking for.

Here is our Audiense review.
Jeff Domansky's insight:

Ian Cleary reviews Twitter tool Audiense.

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Understanding Twitter Quality Filters for Content Strategy

Understanding Twitter Quality Filters for Content Strategy | Public Relations & Social Marketing Insight | Scoop.it
In a move to win back users and improve the company’s image, Twitter introduced quality filters in August. They followed this move in November with an option to mute certain words.
Jeff Domansky's insight:

These filters will help you manage the quality of your Twitter stream.

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5 Twitter Browser Extensions for Marketers : Social Media Examiner

5 Twitter Browser Extensions for Marketers : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Do you use Twitter for business?

Looking for tools to optimize your Twitter experience?

Using browser extensions to enhance your Twitter marketing will save you time and streamline your workflow.

In this article, you’ll discover five browser extensions to improve your Twitter marketing experience....

Jeff Domansky's insight:

Check out these five Twitter browser extensions: Riffle, Silver Bird, Hover Zoom, Reddit and Chromnitweet. 

Jeff Domansky's curator insight, October 29, 2016 12:01 PM

Check out these five Twitter browser extensions: Riffle, Silver Bird, Hover Zoom, Reddit and Chromnitweet. 

donhornsby's curator insight, October 30, 2016 9:36 AM
(From the article): While mobile apps are great for working on the go, nothing beats the full functionality of a web browser. These five browser extensions will give you real-time analytics, let you tweet your fans from your browser, and track popular conversations on Twitter. Installing these tools will make your Twitter management experience much more robust, from quicker access to full-size images and video to on-the-spot analytics for each of your followers.
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23 Brilliant Twitter Cover Photo Examples From Real Brands

23 Brilliant Twitter Cover Photo Examples From Real Brands | Public Relations & Social Marketing Insight | Scoop.it

Despite the prominent placement and size (the Twitter cover photo dimensions are 500 pixels tall by 1500 pixels wide), far too many companies are underutilizing this opportunity to express themselves. We think all they need is a little inspiration.


To give you a better sense of what a Twitter header photo done right looks like, we've put together a list of some of the best examples from companies around the world. Check them out....

Jeff Domansky's insight:

Get inspired by these eye-catching Twitter cover photos from real brands, and get a free template to create your own.

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A complete strategy for effective scheduled tweets

A complete strategy for effective scheduled tweets | Public Relations & Social Marketing Insight | Scoop.it

How I Use Automation To Manage Scheduled Tweets

 

Let’s start with the how, because I know sharing processes can really help those who may just be starting out.

Last December, I wrote a post on the exact process I use for distributing content, so if you’ve got the time I encourage you to take a peek.

There are three main tools I use to schedule my tweets (personally and professionally):

  1. Klout
  2. IFTTT
  3. Sprout Social...
Jeff Domansky's insight:

Brooke Sellas shares her Twitter strategy and tools.

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Twitter Marketing Tools to Enhance Your Social Media Strategy | SocialBro

Twitter Marketing Tools to Enhance Your Social Media Strategy | SocialBro | Public Relations & Social Marketing Insight | Scoop.it

According to Gartner’s 2014 CMO Spend Survey, social marketing is 11% of the 2014 digital marketing budget and is expected to grow to 13% in 2015. Marketers are under great pressure to use digital marketing, including social marketing, to drive business results. Capturing part of the paid advertising budget — at 12.6% of the budget, growing at 15% — allocation of paid media funds toward social advertising could help increase social marketing impact. 


So how can you make good use of that budget in your social media strategy, and what Twitter marketing tools should you be using to enhance it? Here are some ways that you can do just that and ensure that you end 2015 on a high!...

Jeff Domansky's insight:

Several social marketing tools to gauge impact.

Marco Favero's curator insight, February 24, 2016 11:15 AM

aggiungi la tua intuizione ...

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Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales

Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales | Public Relations & Social Marketing Insight | Scoop.it

Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help.Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....

Jeff Domansky's insight:

Once in awhile an incredible post comes along. Ash Read takes a look at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Essential reading! 10/10

Infinity Local's curator insight, November 4, 2015 9:09 AM

Advanced Twitter Search is a power tool made for research and real-time tracking. This article lists the benefits it can do for you.

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Twitter Analytics: The Only Guide You'll Ever Need

Twitter Analytics: The Only Guide You'll Ever Need | Public Relations & Social Marketing Insight | Scoop.it

Looking for a reference guide that will give you information on everything you need to know about Twitter analytics?You’ve got it…...

Jeff Domansky's insight:

Ian Cleary shares a comprehensive guide to Twitter analytics? Recommended reading! 9/10

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Top 5 Best Twitter Tracking And Analytics Tools

Top 5 Best Twitter Tracking And Analytics Tools | Public Relations & Social Marketing Insight | Scoop.it

With over 302 million monthly active users, about a Billion registered users, yet many don’t know about the various tools that can track and display the various Twitter stats in graphs and charts. Today we listed 5 awesome Twitter tracking and Analytics tools....

Jeff Domansky's insight:

Five best Twitter tracking and analytics tools that can track and display the performance of your Twitter account.

Steve Whitmore's curator insight, July 7, 2015 8:21 AM

Good tools to think about.

Dee Reinhardt's curator insight, July 7, 2015 10:05 AM

Are you taking advantage of Twitter for your business?

senameintr's curator insight, July 10, 2015 2:24 AM

Nice tools to analyze what your target audience really loves.

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Twitter Curator helps collect tweets around key moments

Twitter Curator helps collect tweets around key moments | Public Relations & Social Marketing Insight | Scoop.it

Twitter's Curator tool, launched in March, aims to allow publishers to "discover, curate and display" relevant Twitter content around "key moments" such as breaking news and events.


Publishers must request access to Curator, presumably in order for Twitter to restrict its use to genuine media outlets only. Once your credentials have been approved, log in to Twitter Curator at curator.twitter.com.


Curator works around 'Projects' made up of 'Streams' which use custom search terms and filters to surface relevant tweets in real-time....

Jeff Domansky's insight:

A whistle-stop tour of Twitter's curation platform, offering publishers a new way to curate tweets around key events.

Marco Favero's curator insight, May 9, 2015 6:15 AM

aggiungi la tua intuizione ...

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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | Public Relations & Social Marketing Insight | Scoop.it
Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.
Jeff Domansky's insight:
Hongkiat has produced the ultimate Twitter toolbox. Highly recommended. 10/10
Adam J. Kovitz's curator insight, April 30, 2015 9:53 AM

Great Post!

Jean McKinney's curator insight, May 2, 2015 1:59 PM

"Twitter is chaos" -- a very good point.  And that's why tools to cut through the clutter are so essential.  this is really useful for writers and publishers who consider Twitter a key to their publishing and marketing efforts.

AndySernovitz's curator insight, July 31, 2015 3:52 AM

The Ultimate Twitter Toolbox: 80 Twitter Tools: #Content_Curation_Magazine

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Useful Twitter Tools You'll Actually Use | Marketing Ideas You Can Copy

Useful Twitter Tools You'll Actually Use | Marketing Ideas You Can Copy | Public Relations & Social Marketing Insight | Scoop.it

This is not a yet-another-post on free Twitter tools. This one lists just eight lesser known free tools offering enough features on the free version to be worth using. (Who wants to check out 30 tools?)


Furthermore, these tools accomplish different tasks, so you won’t have to decide between this and that. While some tools may overlap in functionality, they’re distinctive enough not to be viewed as having the same purpose....

Jeff Domansky's insight:

Here's a great list of social media tools to boost your Twitter use. Recommended reading for marketers. 9/10

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Missinglettr

Missinglettr | Public Relations & Social Marketing Insight | Scoop.it

Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year. Leaving you to focus on writing your next blog post.

We turn each of your blog posts into a year's worth of social media updates.

Pre-filled with quotes, hashtags, images and more!

All you have to do is review our suggestions, click approve and then sit back and relax.

Missinglettr will send the content out to your social accounts increasing engagement and clickbacks to your site....

Jeff Domansky's insight:

Terrific Twitter tool for  extending the reach of your blog posts strategically and automatically. Freemium.

Jeff Domansky's curator insight, March 22, 2017 2:32 PM

Terrific Twitter tool for  extending the reach of your blog posts strategically and automatically. Freemium.

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93 Free Twitter Tools & Apps That Do Pretty Much Everything

93 Free Twitter Tools & Apps That Do Pretty Much Everything | Public Relations & Social Marketing Insight | Scoop.it

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups.


That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.


Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.


At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you!


Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...

Jeff Domansky's insight:

Kevan Lee shares over 90 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and other things you didn't know you needed!

Jeff Domansky's curator insight, December 3, 2016 1:33 AM

Kevan Lee shares over 90 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and other things you didn't know you needed!

Jayme Soulati's curator insight, December 7, 2016 8:06 AM
Excellent site: @Buffer. Impressed with its content, shares.
Nelly's curator insight, December 11, 2016 10:05 AM
Las Redes se superan cada día 
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63 Stats & Tips to Help You Become a Better Twitter User

63 Stats & Tips to Help You Become a Better Twitter User | Public Relations & Social Marketing Insight | Scoop.it

With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it. Nowadays, 82% of active Twitter users log on using the mobile app rather than logging on via desktop. Just under 63% of U.S. Twitter users get their news on Twitter. And, impressively, Twitter's paid ad engagement grew 208% from 2015 to 2016.

 

How else are people using Twitter nowadays? How are businesses using Twitter? How does the network impact people's purchasing decisions, and how do promoted tweets boost offline sales? And does it change how connected people feel to a brand?

 

For answers to these questions and more, check out the infographic below from WebpageFX. It includes some great research and insights into user behavior and how Twitter affects businesses.

 

Keep scrolling, and you'll find some great, practical tips on the best times to tweet, what to tweet, and how to optimize your Twitter profile. (And for more ideas on how and what to tweet -- including 12 tweet templates to get you started -- check out this post.)...

Jeff Domansky's insight:

Learn useful statistics from Lindsay Kolowich showing how people use Twitter and how it affects business, along with practical tips on how to optimize your Twitter presence.

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Twitter Analytics: How to Know if Your Twitter Marketing Works : Social Media Examiner

Twitter Analytics: How to Know if Your Twitter Marketing Works : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.


In this episode, I interview Ian Cleary, a social tech expert. His blog, RazorSocial.com, placed in our Top 10 Social Media Blogs four years in a row. He also founded the RazorBlazers Club, a community for marketers who want to monetize with social media.


Ian explores how you can use Twitter Analytics to take your Twitter marketing to the next level.You’ll discover great third-party analytics tools....

Jeff Domansky's insight:

Ian Cleary looks at how to use Twitter analytics to get results from your Twitter marketing.

Gary Loper's curator insight, August 12, 2016 10:32 PM
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Twitter courts small businesses with a new 'Dashboard' app

Twitter courts small businesses with a new 'Dashboard' app | Public Relations & Social Marketing Insight | Scoop.it

Twitter is looking to get small business owners more involved in its service with its latest standalone app.


Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct "@" mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages.


For instance, the app could surface a praising tweet from a customer that a business might have otherwise missed, then prompt the brand to retweet it or respond in a certain way.


While bigger brands with dedicated social media teams have access to more sophisticated tools through Twitter's partnership program, the free app is geared towards small and medium-sized companies that are just interested in the condensed, easy-to-use basics....

Jeff Domansky's insight:

The free, new Twitter tool lets brands track mentions and schedule tweets. Definitely worth checking out!

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Top 5 Apps For Creating Images on Twitter - Social Quant - Twitter Growth Done Right

Top 5 Apps For Creating Images on Twitter - Social Quant - Twitter Growth Done Right | Public Relations & Social Marketing Insight | Scoop.it

There are some great apps for creating images on Twitter.In fact, there are so many that it can be difficult to know which one you should choose.


That’s why I put together this list of my five favorite apps for creating images on the go!...

Jeff Domansky's insight:

Very useful for creating visuals on the go.

Robert Brown's curator insight, March 14, 2016 12:51 AM

Very useful for creating visuals on the go.

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5 Little-Known Free Twitter Tools to Save You Time

5 Little-Known Free Twitter Tools to Save You Time | Public Relations & Social Marketing Insight | Scoop.it

For us, Twitter is so far the best tool to make new connections, market product and keep up to date with industry news. But to take all the benefits you need to invest time and effort. That’s why people created so many tools to help you with Twitter management. And I am sure you tried many of them. But there are always some undiscovered tools that exists and potentially can solve your time-eating problems.


And this is not a list where I want to surprise you with quantity and the endless list of all-the-tools-I-could-find. Below you can see some Twitter Tools that are not yet very popular, but does the work and saves me some time. Hope it can be useful for you too....

Jeff Domansky's insight:

Check out free yet not so popular Twitter tools that can save you some time.

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Twitter Analytics: The Only Guide You'll Ever Need

Twitter Analytics: The Only Guide You'll Ever Need | Public Relations & Social Marketing Insight | Scoop.it

Looking for a reference guide that will give you information on everything you need to know about Twitter analytics?


You’ve got it…Before we start, think about the following…


How much timedo you waste on Twitter? (too much!!)


When was the last time you analyzed your tweets to figure out what works and what doesn’t work?


When was the last time you analyzed your audience to make sure you are attracting the right people?


What happens when traffic from Twitter arrives to your website?  What actions do they take?...

Jeff Domansky's insight:

Looking for a comprehensive guide on Twitter analytics? Ian Cleary offers the only guide you will ever need. Recommended reading! 9/10

Jeff Domansky's curator insight, August 8, 2015 11:51 AM

Looking for a comprehensive guide on Twitter analytics? Ian Cleary offers the only guide you will ever need. Recommended reading! 9/10

James Douglass's curator insight, August 8, 2015 4:54 PM

Looking for a comprehensive guide on Twitter analytics? Ian Cleary offers the only guide you will ever need. Recommended reading! 9/10

aufaitLibrarian's curator insight, August 9, 2015 9:31 PM

Looking for a comprehensive guide on Twitter analytics? Ian Cleary offers the only guide you will ever need. Recommended reading! 9/10

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91 Free Twitter Tools & Apps That Do Pretty Much Everything | Buffer

91 Free Twitter Tools & Apps That Do Pretty Much Everything | Buffer | Public Relations & Social Marketing Insight | Scoop.it
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups.

That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.

Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.

At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. 
Jeff Domansky's insight:

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

Jeff Domansky's curator insight, July 7, 2015 12:41 AM

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

AndySernovitz's curator insight, July 31, 2015 3:34 AM

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | Public Relations & Social Marketing Insight | Scoop.it

Here in this post, we’ve compiled a list of 80 free Twitter tools that can help you analyze all aspects of your Twitter account, discover new users and topics, track and manage your followers and Twitter lists, find and organize group chats and schedule tweets individually or in a group. Also included are WordPress plugins, Twitter clients, as well as other tools that help you do miscellaneous things on Twitter.

Jeff Domansky's insight:

Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand, you can manipulate for your own use. To do that, you need the right set of tools all excellent list from Hongkiat. 9/10

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One Twitter Trick You Should Be Using But Aren't | Social Media Week

One Twitter Trick You Should Be Using But Aren't | Social Media Week | Public Relations & Social Marketing Insight | Scoop.it

So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows.


Here’s a hint, it has to do with something that was formerly only available via paid Twitter products and is now FREE. Not a typo — Free.What is this magical free trick? Twitter cards: Specialized content cards that do everything from encourage app downloads, to collect email addresses. Probably one of the most underrated and most useful pieces of functionality on the platform. Now free in a tweet near you....

Jeff Domansky's insight:

Twitter cards could be your secret marketing weapon.

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How you can use Periscope for Marketing | TheWebMate

How you can use Periscope for Marketing | TheWebMate | Public Relations & Social Marketing Insight | Scoop.it

Live streaming videos open up a new way to communicate and brands love it!Potentially, you can use Periscope for a really wide usage. As of today, I saw people showing landscape, cities, reviews, self-taping (a new generation of selfie?) or showing what’s happening7.


People just want to watch what other people are doing, no matter what But how can your company use it as a new Marketing tool? Well, here is a list of some ways you could start using it....

Jeff Domansky's insight:

Periscope offers perfect PR, branding and content marketing opportunities. Worth exploring how early adopters are making use of this new Twitter tool.

Marco Favero's curator insight, March 31, 2015 1:52 AM

aggiungi la tua intuizione ...

Jessica Hagman's curator insight, May 13, 2015 4:38 PM

Ideas include behind the scenes videos to show people what happens in the office. Or live sessions of questions and answer. Perhaps a live most common FAQs during the first week of the semester?