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UberFacts founder Kris Sanchez has turned his addictive Twitter feed into a wildly lucrative business. But not everyone's buying it.
Today he says he makes about $500,000 a year just from sponsored links. The way this works is that a company called Social Reactor, which pairs social media influencers with advertisers, supplies him with galleries or other web pages that he links to in his Tweets. He gets paid for every click those pages receive. Then there are the branded deals he’s done with companies like Ford and Paramount, wherein a simple tweet, accompanied by a link and a hashtag, becomes a virtual slot machine, gushing out thousands to tens of thousands of dollars.
Plus the apps. The iOS app, which has been downloaded 1.5 million times, is estimated to generate $60,000 a week from advertising, though that has not yet been implemented.Sanchez is a “special breed," according to Scott Jones, the CEO of ChaCha, which owns Social Reactor. "It’s pretty rare to make that much [money]," Jones says.
The reason Sanchez is “on the upper end of the pay scale,” Jones says, is “partially because he has a big follower base, but more importantly, his audience is highly engaged. They stay for an average of more than 14 page views a visit. So if it's a gallery of 10 images, they're going to look at the 10 and then four (pages) of something else."...
...So, why the distaste for a change that would benefit many of them? It’s simple: Twitter’s uncurated feed certainly has some downsides, and I can see some algorithmic improvements that would make it easier for early users to adopt the service, but they’d potentially be chopping off the very—sometimes magical—ability of mature Twitter to surface from the network. And the key to this power isn't the reverse chronology but rather the fact that the network allows humans to exercise free judgment on the worth of content, without strong algorithmic biases. That cumulative, networked freedom is what extends the range of what Twitter can value and surface, and provides some of the best experiences of Twitter....
"What if I told you that you could become an industry “thought leader” without ever writing a blog post. Or, that you could achieve Twitter stardom without personally sending a single tweet.I didn’t believe it either, but some people are apparently doing it. Maybe even some people you follow. And you may never guess how they’re doing it.
Ghost Tweeting is one of a number of companies that have emerged to outsource the writing and distribution of all your blogs, tweets, and posts. They will even handle all the social media engagement for you. “All the benefits, none of the work,” reads the tagline on their website....
Twitter billed its foray into music discovery as a mechanism to "surface songs people are tweeting about." Yet Twitter doesn't actually plan to make any money off of the music itself. So why bother? In a word, advertising. Twitter hopes that Music will get people to stay longer on the platform and to get users to reveal more about themselves for better targeting. The former addresses a major weakness for Twitter. As the following graph shows, Twitter is far behind Facebook on time spent...
Twitter for business has finally relaunched this past Monday, and aims to be the central resource to help businesses gain traction, fans and income with their Twitter marketing strategies. Twitter is a very large, very prominent social site, but they are also acutely aware that many of the business people on their platform, have no idea how to use it properly. As a result of this inability to adequately market on Twitter – bounce rates are higher, and owners are choosing to market more on the ‘easier’ platforms like Facebook and Pinterest. Twitter for business is their solution to this concern. It will function like the Facebook blog, and Allfacebook.com, which is the total resource site for all things to do with the social network. Business owners will be pleased to find simple-to-use tutorials that provide powerful tips and advice, which will help them gain followings and sell on Twitter....
Twitter's Vine App is fun but it can also be a great business tool. How is your business using vine? At first glance the Vine App might seem to be more of a toy than a useful business tool, but remember how people viewed Twitter 4 years ago? It’s true that the Vine app only allows you to shoot 6 second video clips but it also allows you to start and stop the video recording, making for some really exciting possibilities such as stop motion and time lapse. Today I wanted to give you some ideas on how Vine can fit into the marketing tool kit for your business....
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What if you got paid to tweet?
No, we’re not talking about handling a company’s social media. We’re talking big bucks, hundreds of thousands of dollars, just for typing a few characters, adding a link, and clicking “send.”
That’s the business 23-year-old Kris Sanchez, who tweets under the account@UberFacts, a Twitter account that tweets — you guessed it — facts, to 7.2 million followers.
Last year, he made $US500,000 for tweeting sponsored links, according to Fast Company. The links, when clicked by his followers, earn him between $US.01-.03/click. Multiply that by a few sponsored links a day, a couple of hundred thousand eager followers, and 365 days in the year, and you’re rolling in money....
From corporate infighting to Jack Dorsey's incompetence, Nick Bilton's forthcoming book about Twitter promises no shortage of epiphanies.
Today, The New York Times posted an excerpt from Nick Bilton's forthcoming book, Hatching Twitter: A True Story of Money, Power, Friendship and Betrayal. It's a riveting read, with no shortage of executive infighting and revelations about Jack Dorsey, who quickly became lead engineer at Twitter and helped push co-founder Noah Glass out. Here are five of the most interesting nuggets from the excerpt, including other names the founders kicked around before they settled on Twitter and the time Dorsey fired off a very self-centered company-wide email...
As I look at where I am now, more than 18 months into my business, I am amazed. I have awesome clients, I just experienced my busiest month yet in April 2013, I have had the opportunity to inspire thousands of people through speaking engagements, including the 140 Conference in Montreal, which was another opportunity that arose through Twitter. I am producing our third Toronto Impact99 HR Summit, bringing 99 more business leaders together to ignite change in the workplace. I know I couldn’t have done any of it without social media. I also know I’m not alone. I believe that if organizations don’t find ways to engage their talent more successfully, offering purpose, autonomy and impact, they will lose top talent to entrepreneurialism. Twitter is only 140 characters away and there are stories like mine everywhere....
Twitter is an effective social media marketing tool for your business. With over 500 million users, your business needs to be here.... Setting up your business Twitter profile is easier than you think. This simple step-by-step guide shows you how . (Note: The following is an example only, made for Wishpond (@wishpond). @SocialUserOnly Twitter account is not in use. Do not follow!) 1. Go to Twitter.com and sign up. Use your name, your email, and a password. Use your real name and email. You will be able to customize your profile later. Note: Twitter only allows one account per email. If you have a p ersonal Twitter account, you will need to use a different email to set up your business Twitter account....
Twitter has released a redesigned version of Twitter for Business that now offers educational resources to help advertisers and marketers who use the micro-blogging website. Twitter 101, Marketing and Promotional Tips While a fair amount of businesses have successfully utilized Twitter as an advertising and digital marketing tool, not all businesses are as lucky. With this in mind, Twitter for Business has launched three resource guides....
Are you looking to learn more about the social network Twitter? Lots of helpful guides exist, but we've rounded up the most popular Twitter video tutorials ever all right here for your viewing pleasure.
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Big twit, big money!