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Twitter is pretty cool for a 7-year old Twitter is cool and it does so many things so very well. In a crisis it's an important source for news, updates and tips. When you're researching, it can be a vital source of information for PR and marketing.
...I thought it would be fun to highlight a few of the unusual aspects of Twitter. After all, it is the weekend and inquiring minds need to know. It’s also a belated celebration of Twitter’s seventh anniversary (March 6, 2006). 
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If you already know your hashtags, great. Use them. If you have an event or brand tag that is relevant to what you’re sharing, use it. To reach beyond your followers, you’ll want to take your topic and search hashtags that have gone out with the topic word(s). Six social media tools provide for this....
Jeff Domansky's insight:
A couple of these tools were new to me.
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Twitter for Business: Read an updated checklist of everything your business needs to do on Twitter and start seeing great results.... Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results....
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@sree, @jasonfalls, @prtini, @shonali, @jaybaer, @peterhimler, @laermer and @prsarahevans are some of the top social media, PR and journalism experts to follow on Twitter…. but who do they follow? Last week at a Cision “Behind the Story” breakfast panel, Sree Sreenivasan was discussing how PR pros and journalists interact on Twitter and said, “I find PR people (and journalists) are generally using Twitter poorly. Some of them use it very well and those are the ones that succeed. The best PR people I work with are the ones who are connected, not because of Twitter, but because they read a lot, know the issues and have a great rolodex.” He challenged the panelists to identify some great PR pros on Twitter, people who are “doing it right.” In addition to the panel’s recommendations (I’ve included Sree’s below), I asked some industry experts – and my personal favorites to follow on Twitter – who in PR they thought did it right on Twitter. See below why I follow them and who they recommend...
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There’s a reason why Twitter’s ad revenue is expected to reach $1 billion in 2014 – it really IS the best bang for your marketing buck. But although marketing on Twitter can be a significant boon to your business – do you know what’s even better? “Identifying where Twitter users exist elsewhere on the Web.” And PeekAnalytics does just that. PeekAnalytics “offers an unparalleled level of demographic and psychographic insights from consumer data aggregated not just from Twitter, but from over sixty social sites and every major blog platform.”...
Jeff Domansky's insight:
How to use Twitter insight to build wider reach and social clout.
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Still, Twitter’s taken the lead for a few reasons that Lichtenstein delves into, and that will be gone into a bit more detail here to be sure that business owners and entrepreneurs know exactly how they can use Twitter to really boost their social media marketing campaign....
Jeff Domansky's insight:
Reasons why Twitter has clout...
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According to a ground-breaking study (“Revolutionary study: We prove that tweets do affect rankings”) performed by UK digital agency Branded3, there is a strong positive correlation between the...
number of tweets of a URL, and its corresponding Google ranking. The study suggests that a web page’s search rankings start to improve when its URL has received 50 tweets, but the real benefits start to accrue after a web site is tweeted more than 1,000 times.
Because much of the content an organization publishes originates with the public relations team, it’s important for communications pros to pause for a minute and consider how they can build rank and visibility for their organizations’ web sites by fine-tuning their Twitter strategy and integrating more strongly with their web marketing teams....
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Small business on a tight budget looking to promote their business in 2013 might want to consider making this the year they start tweeting. Twitter can be a great way to drive traffic to your website. Twitter is free to use and if done properly, tweeting can be a powerful tool in helping your site get found while raising your rankings on search engine results pages. One of the quickest and easiest viral campaigns you can start right away that can increase your SEO rankings is to start a Twitter petition....
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Instead of wasting time collecting followers, focus your energies on improving engagement with your Twitter followers. Here's how....
...One of the biggest mistakes a company can make is following other Twitter accounts that have nothing in common with the company or collecting Twitter followers that do not share the same interests as the company. Instead of wasting time on collecting followers, focus your energies on improving engagement with your Twitter followers. Most small businesses have limited resources and cannot afford to have inefficient social media marketing campaigns....
Jeff Domansky's insight:
Practical tips for better Twitter engagement.
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Tweeting takes more time than it looks like it does and for CEOs, there’s always the fear that the wrong phrase or wording might slip out to a readily waiting and retweeting audience well into the hundreds of thousands.... ...Rather than focus on the “what ifs?” of the Twittersphere, it’s better to focus on the benefits that these 140 characters can give to CEOs whether they work in Fortune 500 companies or not. Coax your CEO slowly but surely into the world of hashtags and fail whales with these tips! Tell Them It’s Where the Customers Are At I’m not stretching the truth by any means with this one. CEOs may be more reluctant to join Twitter because they can’t see just how much of a return on investment their having and maintaining a presence there can afford them. In truth, no CEO’s presence goes unnoticed online – you build the Twitter account and the followers will come. Thousands of which are customers and fans of the brand. Josh James, CEO of Domo.com, is fully in my camp when he writes that social media is here to stay and that CEOs need to get on board with networking online, “The primary reason you have to be social is because that is where your customer lives. Even if you are not leveraging it to close business and interact with your customers, you have to spend enough time online to at least understand the shift in the world. This lack of engagement would be similar to 50% of the world using email with F500 CEOs holding out; or 50% of your customers shopping online but no CEOs trying it.”...
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Included are some great apps that will let you get the proper stats to start engaging your Twitter followers in a real and very dynamic way.... Many of us find ourselves with a bit of a problem. We have plenty of followers on our Twitter accounts, and yet we are getting next to no retweets, mentions or overall benefits from those followers. Because of that, many people think that the whole Twitter marketing thing is all hype. After all, they seem to be doing everything right but they have nothing to show for it except for a lot of wasted time, and more aggravation than it was worth. Of course, interaction is not easy to build. Many people give up earlier than achieving it. One of the first steps to take: Learn more about your followers. For those who are experiencing the same problem as I described above, below are some great apps that will let you get the proper stats to start engaging your followers in a real and dynamic way....
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New research study identifies Twitter Tribes by unique words
As a Twitter power user, I couldn’t resist looking into this Twitter research study on word usage in my favorite micropublishing channel. It’s fascinating to say the least.
It’s titled "Word usage mirrors community structure in the online social network Twitter." Researchers looked at more than 250,000 users to define some very interesting Tribes.
Who knew Twitter users were forming such unique Tribes and speaking their own language? Academics really do provide a useful service for the rest of us. Pointing out the sociological implications of social media and everything else we do....
Jeff Domansky's insight:
This Twitter study offers fascinating insight into social media behavior, not to mention a few nuggets of wisdom for PR and marketing pros.
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Three key items to know about Twitter's new Embedded Timeline functionality.
Last summer, I wrote that Twitter had become the currency of social discussion.
ESPN used Twitter’s Embedded Timeline feature for the US Open. I said: “Twitter is the companion piece to news and culture. It doesn’t REPLACE, it enhances.”
Twitter recently launched the next generation of such social discussion and content enhancement with their new embedded timelines feature.
Here’s what you need to know about it....
[Useful insight, potential - JD]
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For your weekend reading enjoyment, here are 20 Twitter trivia posts you must read: