Your new post is loading...
Call it new-school PR. Today, PR pros are drooling over the journalist or news organization with the most followers on Twitter.
Remember that guy who caught Derek Jeter's 3,000th home-run ball, politely gave it back to the Yankee and was showered with gifts that amounted to an unaffordable sales tax? Miller High Life offered to pick up the tab. And though other brands were also capitalizing on the news, the beer brand's coverage might have been the most prominent -- all thanks to one journalist's considerable Twitter following.
Call it new-school PR....
