Public Relations & Social Marketing Insight

Comparing a traditional news story about a recent shooting with a news report from a Reddit user -- who pulled together Twitter messages from the perpetrators and victims -- provides a glimpse of what a real-time, crowdsourced newsroom of the...

...Mark Little of Storyful, which works with mainstream media outlets to do exactly that kind of thing, has written about how journalists need to stop seeing themselves as gatekeepers of information and start to look at journalism as a collaborative effort involving all kinds of different sources. Twitter is clearly one of these sources, as the Toronto shooting shows — and so is Reddit, which has already proven in the past that it can be a crowdsourced fact-checking engine. And those who learn how to make use of all these tools will wind up producing better journalism....

[Very thought-provoking and worth reading - JD]

When the news of Whitney Huston's death made its way onto the public conscious, a huge deal was made about how much faster Twitter was in breaking the news ahead of all the different media outlets. Yet while we’re all aware of how fast Twitter works as a media outlet, (and admittedly it does make for an eye catching headline), some points have been glossed over as a result that are worth considering....