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The next shiny new thing in social media isn't necessarily a slam dunk.... Looking at Vine, there are some trends indicating that the Twitter-owned product has established itself as a worthwhile endeavor for communicators.
Unruly recently conducted a study using 10 million Vine submissions as its data set and determined the following:
- An average of 5 Tweets per second contain a Vine link.
- 4% of the top 100 tracked Vines is branded content.
- Weekends are the most popular time to share Vines.
- According to Unruly co-founder, Matt Cook, vines that evoke emotional response are shared most frequently.
On the flip side, Facebook has demonstrated how a new social-media product can land with a veritable thud. The company’s Home app has been described as a “flop,” and many are describing the smartphone home screen app as “too intrusive” and “pushy.”...
What's a PR/marketing pro to do? There's never a shortage of new technology and tools. The challenge is to pick and choose the right ones, at the right time, for the best results. And to recognize that not every technology or tool works for every company/product/service every time.