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Snapchat Inc. has 150 million people using the service each day, said people familiar with the matter. That makes the four-year-old messaging app more popular than Twitter Inc. by daily active users.
Snapchat has been growing quickly, boosted by its popularity among young people. The app had 110 million daily users in December, said the people, who asked not to be named because they weren’t authorized to speak about the numbers.
Twitter, which was founded in 2006, has less than 140 million users interacting with the service daily, according to an average of analysts’ estimates surveyed by Bloomberg. The short-messaging service was once the largest social network after Facebook Inc. but has since been surpassed by Facebook’s other apps, including Instagram, Messenger, and WhatsApp....
The four-year-old messaging app is said to have 150 million people using it each day. Is it part of your content marketing toolkit?