Public Relations & Social Marketing Insight

Today market research firm Forrester published a report for brands titled “Social Relationship Strategies That Work.”

So: What works? Not Facebook or Twitter.

The crux of the research suggests that brands are wasting their time, effort, and money on Facebook and Twitter to diminishing returns. A study conducted by the firm from earlier this year found that posts from top brands on Twitter and Facebook reach just 2% of their followers. Engagement is even more measly: A mere 0.07% of followers actually interact with those posts....

It's the ultimate smackdown--which company wins the revenue race?Twitter's IPO is all anyone can discuss at the Keurig machine. But what people really want to know is how much the microblogging service makes off its 218.3 million monthly active usersusers.

So how is the company doing compared to the likes of Facebook and LinkedIn? We talked to Morningstar senior equity analyst Rick Summer about how these companies stack up--and which site has the most profitable users....

Twitter is good for afternoons; Tumblr is best after dark.

Bitly is a service that shortens links so they can be shared and tracked on social media sites such as Twitter and Facebook. Recently, Bitly mined its data to determine which days and times are best to share content so they will go viral.

The service looked at posts on Twitter, Facebook, and Tumblr. All times are Eastern....

[Some very useful social media tips - JD]

To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Over 100K viewers have found it beneficial thus far -- and hopefully you will too.

But I've got to warn you: Social media is constantly changing, and while the data and best practices unveiled here are a strong start to success, nothing beats testing each strategy for your own audience. 

That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form. ...

When a group of teenagers says Facebook "confuses and scares" them and makes their eyes hurt, there may be a problem. Though Facebook is still considered the most popular social network among teens, their enthusiasm seems to be waning.

Some of them blame it on the ads and the games, but they also say it's become too popular with their parents.A recent Pew Research Center report found that 77 percent of online teens are still on Facebook compared with 24 percent on Twitter, but the latter number is up 16 percent since 2011....