Transmedia is going to get big in 2013, which means lots of opportunity for independent transmedia producers. Here are five ways to stay relevant as audiences embrace transmedia...
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Andrea Mulle: "Leveraging the individual strengths of multiple storytelling platforms, transmedia builds a storyworld meant to engage and involve its audience and delivers an informative, entertaining experience" ...
[Must-read; excellent look inside Transmedia storytelling. Really captures the essence and possibilities. Infographic show what "Heidi" would look like as a transmedia tale. ~ Jeff] Via The Digital Rocking Chair 
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Mike Vogel shares a really interesting look at Transmedia and where it's going in the future. But, he cautions, keep it simple. No more secret handshakes, obscure technical lingo or or making things more complicated than they need to be.