Public Relations & Social Marketing Insight

I recently had a long conversation with Bob Gambert, a former TV news colleague of mine. It was sparked by a comment I made on Twitter that TV newsrooms should post original video content to Facebook instead of teases for newscasts and stories. He took exception, and the discussion eventually turned into a back and forth about the state of the TV industry. He’s of the opinion that social media should primarily be used to maximize profits. TV stations should display content where they can make money.

While I respect my friend and his point of view, I strongly disagree.

You hear plenty of others in the TV news industry – particularly higher-ups – sharing my friend’s opinion. (You also see it in practice on Facebook feeds and Twitter streams every day.) That’s an incredibly bad sign. It probably sounds familiar, because it’s the same attitude most people in print had about 15-20 years ago.

THE CLIFF IS APPROACHING.
That same disruption (or whatever catchy buzzword you want to use) is coming to TV news. And a person with his or her eyes open can see it coming from a mile away....