Beer Companies Turn Attention To Super Bowl | Public Relations & Social Marketing Insight | Scoop.it

Anheuser-Busch announced it is featuring both Budweiser and Bud Light in its Super Bowl lineup this year. Meanwhile, Newcastle Brown Ale is doing a video version of a photobomb, trying to sneak into a Dvoritos Super Bowl spot.


One 60-second spot features the Budweiser Clydesdales and their favorite companion, a dog. In the spot, “Lost Dog,” the Budweiser Clydesdales help a puppy who has lost his way. The spot is a follow-up to last year’s “Puppy Love,” which captured the budding friendship of a horse and a dog....