Public Relations & Social Marketing Insight

What makes Spotify so different that Microsoft gave up an entire program to sign onto a different streaming service? In this article, they touch on the fact that Groove Music had an old feel to it. This means that fewer people would be attracted to the archaic vibe it passes on and would choose Spotify as a better streaming service to use. Musicians can use that to their advantage by picking and choosing where to publish their music in hopes of having more sales and reaching more people. The Verge is very popular for bringing truthful topics to light about music, technology, and overall culture. Tom Warren, in particular, is the senior editor for the Verge and thus makes the article very trustworthy. It should be used to keep on top of how music is growing around us and give us insight on how we can be proactive in promoting our "product".