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What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. Via janlgordon
Jeff Domansky's insight:
This is a good look at what it means to be a "social" business. 
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Pinterest is the hottest social media site around, and women are the movers and shakers of this visual media revolution.
Contests, mood boards, and remote idea-sharing: Women entrepreneurs are finding new and powerful ways to inspire and engage new and existing audiences via Pinterest....
[Pinterest is fueling innovation ~ Jeff]
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Social media statistics from The Social Habit by Edison Research includes several very interesting data points about Facebook, Twitter and beyond.
...Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me....
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The fast-food giant's director of social media explains the company's Twitter strategy (including its #MeetTheFarmers hashtag incident) and approach to blogger outreach.
Social media has a universal truth, according to Rick Wion, director of social media for McDonald's U.S.A.
Over the past few years, McDonald's has aptly maneuvered the social-media steering wheel. Despite a wrong turn here and there, its video campaigns, hashtags, and blogger outreach have paid off....
[Some good social media lessons - JD]
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With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.
Read more: http://bit.ly/KUeh5U Via Martin Gysler
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Eloqua has teamed up with infographic design firm JESS3 again to create Modern Marketing Insights, a series of 40 infographics using big data analysis that can help marketers anywhere.
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions?
That’s why we produce a chart every week that modern marketers can easily learn from and use. And it’s why we’ve gone back with our friends at JESS3 to reproduce the most indispensable data points, coming up with 40 understandable, actionable charts. Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email....
[What a terrific marketing, social media resource! ~ Jeff]
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What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
[Excellent tips ~ Jeff] Via Martin (Marty) Smith
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The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.
The numbers don’t look good. The social media conversation around your brand looks worse. Even though you’ve put in a herculean effort, you always run out of time, money, and people. The management team, already dubious about social media smells blood in the water.
How do you turn the ship around? What can you do now that demonstrates that you have a grasp on the realities of your program and have a realistic strategy for getting back on track?...
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Research that shows how executives view the importance of social business within the organization.
Just yesterday, MIT Sloan in collaboration with Deloitte released a study, “Social Business: What Are Companies Really Doing?” that highlights the growing importance of social business initiatives. What I found most interesting was the view and perceptions from the C-Suite.
According to the research, C-level executives vary considerably in their perceptions about the value of social business to their organizations today. On average, and across all industries in the study, CEOs, presidents, managing directors, board members and CMOs are most likely to perceive social business as an important business initiative today. CEOs are twice as likely as CFOs and nearly twice as likely as CIOs to view social technologies as important right now. Below is the breakdown....
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Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt Via Martin Gysler
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Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.
Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business