Public Relations & Social Marketing Insight

The incredible growth of this social media universe can be largely attributed to the success of Facebook, which has recently hit two billion active users globally. But, of course, there are many other platforms that have helped to build the foundation as well – names like YouTube, Messenger, WhatsApp, LinkedIn, Reddit, Twitter, Snapchat, and Instagram all create a powerful base for new apps and add-ons to plug into.

As of today, entrepreneurs have been able to use this foundation to build out new branches to the social media universe that are both exciting and diverse. The apps in these niches help to facilitate workplace collaboration, live events, dating, networking, user reviews, location-based marketing, livestreaming, expert Q&As, and many other functions – and the ecosystem continues to expand and multiply by the day....

Pop-up ads. Spam. Cookies.These little annoyances—and many more—are all over the Internet, and have been for a long time. They're second nature to us now, but someone had to invent them.An infographic by StudyWeb.com lists seven of the most hated Internet innovations—and the people who invented them.Here are three...

What’s your first memory of social media?Twitter, perhaps? Or maybe Facebook?

If you’re of a certain age, you’ll likely remember when MySpace was very much numero uno amongst all social platforms. Roll the years back a little further, and you could have been one of the (relatively) few who were amongst the pioneers of modern social networking on Friendster.

But here’s the thing: the history of social media actually goes back a lot further, and its roots can be found in blogging, Google, AOL, ICQ, the beginnings of the world wide web and, perhaps surprisingly, CompuServe. This infographic from Creative Ramblings takes a closer look at the history of social media, 1969-2012....