Public Relations & Social Marketing Insight

There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many online retail businesses grow. Many large brands such as Nike have introduced new product categories and responded to new competition using SoLoMo campaigns.

What makes SoLoMo Different from Multichannel & Omni-Channel?Each of these terms has evolved to improve brand awareness, consumer relationships, inquiries and orders. Then what’s the difference?...

Americans are going SoLoMo. They shop socially, search locally and do it all on mobile devices. And if you’re not going SoLoMo like they are, you will quickly be left behind. Recent research by event-promotion company Eventility indicates the importance of SoLoMo for small businesses: 97% of consumers now search for local businesses online, 72% trust online reviews, 61% of young people refer to social media to decide where to go when they go out. Most compelling: 78% of small businesses now get at least a quarter of their new customers via social media....