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Thursdays, Fridays and Saturdays were the biggest days for brands posting Snapchat Stories in Q4 2016, according to a Snaplytics report. Moving away from Saturday’s dominance in Q3, each of the three day accounted for 17 per cent of weekly posts, with brands posting 13 Stories per month on average.
The report studied 217,000 posts from 500 brands in Q4, including 24,180 Stories. The average number of ‘snaps’ per Story was 11.3 – another figure that has risen, from 10.7 in Q1.
This led to a drop in average completion rate for Stories, however, down from 93 per cent in Q1 to 88 per cent in Q4. The verticals performing best for completion rate are travel & leisure and advertising & marketing, both at 91 per cent. At the bottom of the list are fashion & lifestyle and beauty, at 85 per cent.
Video accounted for 61 per cent of the content posted by brands on Snapchat. Video’s share steadily increased across the course of the year, up from 56 per cent in Q1 – but it is still the minority for some verticals....
In fact, according to Edison Research, Snapchat is the most popular social media app among Americans ages 12-24. Believe it or not, Snapchat is a marketing gold mine. And you don’t have to be selling Hello Kitty in order to reap the rewards: currently, 150 million people use the app to watch 10 billion videos daily, and that number only continues to rise. In the same Edison study, researchers found that Snapchat had more users than LinkedIn, Pinterest, and Twitter. It took four years for Twitter to grow as much as Snapchat grew in just one year. In this post, I’m going to break down applicable methods for marketing on Snapchat. It’s time to kick your brand up a notch....
This article contains the best Snapchat tricks, tips, hacks, and advice to take your snaps to the next level. Celebrity snapchats are going to have nothing on you (with the exception of that whole fame thing)! If you want to crush it in the creativity department and become the envy of your snapchat friends or if you want a shot at showing up when people start looking for the best snapchats to follow then you’re definitely in the right place. Oh, and you’ll definitely find a few suggestions here you haven’t seen anywhere else yet. What you won’t find here are tricks to save on battery life or data usage (Snapchat is a hog), or ways to secure your Snapchat account (even though that’s very important) or shady things like how to take a screenshot without anyone knowing (don’t do that). Depending on who you are and how much you use the app, some of these suggestions may seem like awesome bolts of idea lightning and others might seem like common sense. In either case, there’s one thing to keep in mind which might give you an edge over other Snapchat users looking for tricks and tips as well: new tricks usually surface after each Snapchat update. So that’s the time to start looking for new ideas to maintain your creative edge (and we’ll try to post anything good right here to keep you up to speed)...
Snapchat on Wednesday unveiled Snapchat Memories, a new feature that lets users save and share snaps and other photos and video that they have saved to their phones. While some said Memories would make Snapchat more addictiveand others fretted that it would ruin the app’s spontaneity, the new functionality will also likely change how news organizations use the app. With Memories, users can save snaps and then edit and resend them to other users or add them to their Snapchat Story. Users can also now upload photos and video that they’ve shot outside of Snapchat. However, saved photos and videos that are uploaded as stories or snaps have a timestamp to show when they were originally taken. Users can access Memories by swiping up from the camera section of the app....
Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. For brands, this means a new opportunity to show off their culture, share knowledge, and connect with their audience in a new and exciting way. After reporting more than 100 million daily active users, and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. And while we're still getting our feet wet, we've already learned a lot about executing and iterating a successful Snapchat business strategy. To help you get started, we've detailed everything we've learned (so far) below. We'll start by going over the basics -- how to set up an account, create a Snap, leverage effects, etc. -- and jump into some tips after that. ...
Wondering how to use Snapchat for your business?
Want to create deeper connections with your followers?
Snapchat can help you build an engaged following, increase loyalty, and boost your brand visibility.
In this article, you’ll discover 10 ways to use Snapchat for business.
Snapchat Inc. has 150 million people using the service each day, said people familiar with the matter. That makes the four-year-old messaging app more popular than Twitter Inc. by daily active users. Snapchat has been growing quickly, boosted by its popularity among young people. The app had 110 million daily users in December, said the people, who asked not to be named because they weren’t authorized to speak about the numbers. Twitter, which was founded in 2006, has less than 140 million users interacting with the service daily, according to an average of analysts’ estimates surveyed by Bloomberg. The short-messaging service was once the largest social network after Facebook Inc. but has since been surpassed by Facebook’s other apps, including Instagram, Messenger, and WhatsApp....
This kind of à la carte, short-form video content takes advantage of vertical's power. Successful videos on Snapchat turn the constraints of vertical into strengths. "Our viewers prefer vertical," Snapchat's head of content, Nick Bell, told USAToday last year. "We've seen a 9 times higher engagement rate with vertical rather than horizontal video."
The right mix garners video completions for National Geographic
With its rich, image-focused legacy, National Geographic might not be the first brand you'd expect to embrace vertical. Yet it already offers a mix of short-form video, articles and photo-driven stories about travel and adventure on Snapchat Discover. In fact, vertical can work even better for mountainscapes and animal close-ups—a short video of a baby sloth has been a major hit. As National Geographic social media vp Raj Mody told The Los Angeles Times: "From day one, we saw this as a great way to reach new young audiences and advance our mission. We definitely think it's showing promise."
Tal Chalozin, co-founder and CTO of video platform Innovid, finds Snapchat's video views and user engagement to be extremely high. He recommends publishers look at the completion rate to gauge impact, adding that many Snapchat videos are achieving 90 percent completion rates or above. "Snapchat is redefining the word premium," says Chalozin. "People are willing to give their time to watch, regardless of the production value. But that specific term—completion rate—can be a great gauge for quality."...
More than a third of Snapchat’s daily users create “Stories,” broadcasting photos and videos from their lives that last 24 hours, according to people familiar with the matter. Now users are watching 10 billion videos a day on the application, up from 8 billion in February. Snapchat on Thursday confirmed the number of video views.
Snapchat is sharing the new stories statistic with investors to help explain that its app is focused on serving people who create and broadcast content, not just consume it. The first screen of the app is a camera, prompting users to share what they’re seeing or doing. Users can decide whether to send their snap directly to friends, where it disappears after it’s watched, or post it to their Snapchat Story, where it can be viewed for 24 hours by a broader audience.
That design gives the company an edge in a market where Facebook Inc. is building a business quickly. The social networking leader, with 1.65 billion users, started making live video a priority this year, prompting people to create and share their experiences in the news feed. Facebook has also said it may be willing to pay for live content....
For the first time since Facebook unseated MySpace in the hearts and minds of teens, ladies and gentlemen, we have a new social media champion — Snapchat, at least if you’re a young American (cue David Bowie). While Facebook continues to dominate overall social media usage, in a new report from Edison Research, Snapchat has eclipsed Facebook with social media users aged 12-24. In fact, 72 percent of them now use Snapchat and 26 percent cited this as the channel they use most often, up from 15 percent just a year ago, a mind-blowing statistic. At the same time, Facebook dropped from 43 percent to 32 percent as the most-used network for that age group.This new report prompted a fascinating discussion with Tom Webster...
Have you heard of Snapchat?
Want to use it to connect with your customers?
Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone.
In this article, you’ll discover how to use Snapchat‘s features to connect with your customers....
To learn how to use Snapchat for your business, I interview Gary Vaynerchuk and Shaun McBride. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners…
Snapchat recently unveiled discover, a way for select publishers to share video content to users. From their blog post "Snapchat Discover" is a new way to explore Stories from different editorial teams. It's the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first.
This is not social media! Snapchat, valued at $19B, has no problems getting new users. Their main focus right now is finding revenue streams. While it's still early, it looks like Discover is gonna be a big deal....
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Snaps – 10-second videos or pictures shot on the app – are an effective and expedite way to incentivize customers and humanize a business, in addition to communicating brand initiatives and values. Small businesses all over the globe are fast capitalizing on Snapchat to elicit actions from their Snapchat followers and heighten brand awareness. If you’re a creative small business aspiring to reach a younger audience, Great! Here are 4 reasons why SMBs prefer adding Snapchat to their marketing mix over other social media channels:...
Wondering how to get more value from your Snapchat content?
Want to learn how to reuse your Snapchat stories?
You can get a bigger return on your Snapchat marketing efforts by downloading and repurposing your stories.
In this article, you’ll discover how to repurpose your Snapchat stories for other social media platforms.
While most of us (myself included) use Snapchat's drawing tool for crude drawings and scribbling extra words, there are folks out there who see this as an opportunity to create incredible works of Snapchat art. And some of them are really darn good at it. We searched far and wide for the best Snapchat drawings out there and created the list below. This collection serves as a mix of artwork from "professional Snapchatters," brands, and just normal folks who happen to be really good at drawing on their phones. Check 'em out, and get ready to be inspired to create your own Snapchat art. You may not become the next Picasso ... but you might at least make someone laugh. (And read this blog post to learn more about how to use Snapchat, including a detailed look into HubSpot's own Snapchat strategy.)...
Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place. For example, did you know that you can use Snapchat to make a live video call? Or that you can add emojis to your Snapchat videos -- and make it so they move and scale with specific objects? What about the trick where you can save data by turning the app on to "travel mode"? There are a whole lot of cool things you can do with Snapchat that you may not have known about. But before we jump into them, it's important that you know the basics. Already have the basics down? Read on for some more advanced tips and features. Note: Before getting started, make sure you're operating on the latest version of Snapchat. At the time of posting, the latest version is 9.33.0.0....
Snapchat is no longer just a private messaging tool for kids. Snapchat is a news platform, and it’s a platform for more than just the 20 media companies with precious spots in Discover, Snapchat’s dedicated professional media channel. Media companies big and small are using the Snapchat Stories feature, which allows you to create longer videos by piecing together photos and individual videos, each up to 10 seconds long. How Media Companies Are Using Stories Companies like The Hill and the Washington Post are using Snapchat Stories to cover political rallies; companies like The Skimm, Real Simple Magazine, CNBC, and CBS News are giving behind-the-scenes looks at their operations; and companies such as Mic, The Verge, and the Moscow outlet In the Now are using it to distribute original stories created just for Snapchat. And there’s a lot of crossover—most of the media companies I follow are still experimenting and have done all of these things and more. As social media strategist Barbara Kolbe Baker noted recently on her “Snaps by the Pond” channel, Stories have been so successful that they’re the target of Snapchat’s new ad rollout: Starting this week, advertisers can now buy ads between individual users’ Stories instead of being limited strictly to Snapchat Discover....
Snapchat combines the best of social networks, magazines, and television in a redesign of its omni-entertainment app.
You’ll now see image and headline previews of the content inside Discover channels and Live stories on the Stories page, instead of just logos for the publishers or events they capture. The Discover page now features a Pinterest-style mason grid of tiles, while the Stories page now combines the two rows of static Discover channels and Live Stories into one scrollable row of non-friend content.
Also, instead of having to dig your favorite Discover channels out of the whole list, you can now tap-and-hold to subscribe to them so they always appear amongst the Recent Stories from accounts you’ve added, unless you later unsubscribe. This gives publishers like Tastemade and IGN an extra call to action to bake into their Discover channels and marketing.
The goal here is to make professionally-made and community-curated content just as attractive as what friends share on the app. Previously, Discover channels felt bolted on to the experience, and can seem overly polished compared to Stories from friends that are fascinating despite flaws. VentureBeat and Recode previously reported that changes to the Discover page were coming....
Five years on, it's clear that Snapchat wasn't a gimmick. The company was recently valued at $16 billion and now has more than 100 million daily users who spend an average of half an hour on the app every day. And it's not just teens who love Snapchat. Although the service still skews toward the millennial set—60% of all 13- to 34-year-old smartphone users are on the platform—14% of Snapchat's user base is over 35. The fact that you know a snap is going to disappear makes you want to pay more attention to what you're watching. All of this results in 10 billion video views every single day. Many are personal messages sent and received between individuals, but these days, media companies and brands are competing for users' eyeballs as well. It might seem counterproductive for a company to invest in creating content that will be gone after 24 hours, but according to Bob Wolfley, who runs social media at the underwear company MeUndies, the fleetingness of these videos makes users more likely to be actively engaged with them. "We've been so trained by the constant rush of content on all these other social media networks that we mindlessly cycle through it to kill time," he says. "The fact that you know a snap is going to disappear makes you want to pay more attention to what you're watching. Snapchat does not have metrics for companies to track how effective their snaps have been for driving traffic and generating sales, but the brands Fast Company interviewed say that they have done their own little experiments. MeUndies, for instance, which has been on Snapchat for two years, has used a variety of methods to see how the audience is engaging with the brand. Wolfley has created vanity URLs to track if followers were going from Snapchat to the MeUndies website and has also launched several hidden sales campaigns to determine how many users used a specific promotion code. He is now convinced that Snapchat is the most impactful channel for introducing users to the brand and then getting them to make purchases. "We're getting more bang for our buck per follower than any other social media network," he says....
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.
Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. For brands, this means a new opportunity to show off their culture, share knowledge, and connect with their audience in a new and exciting way.
After reporting more than 100 million daily active users, and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. And while we're still getting our feet wet, we've already learned a lot about executing and iterating a successful Snapchat business strategy....
“Fundamentally, Snapchat is a bit of a confusing platform to use,” says Paul, “Snapchat has lots of hidden tricks and tools; obviously, the platform is constantly evolving with the Lens[es] that seem to change every day, and the Discovery channels — to say nothing of the paid products that are constantly changing.” Paul says that for his team, Snapchat is about inventing completely new processes, new measurements and new benchmarks. Along with Thompson and Paul, we asked National Geographic’s VP of social media, Rajiv Mody, and Taco Bell’s social media lead, Ryan Rimsnider, how their brands are taking advantage of the platform — from what they’ve learned since joining to all the ways they are having fun with their Snapchat followers. Here’s what they had to say....
Every day, Snapchat gets 100 million visitors. That means more people will use the app today than the total populations of California, New York, and Texas combined. One hundred million users is the kind of number that can seduce any marketer. But jumping onto the platform without a strategy or some boundaries is a sure-fire way to lose the respect of both your audience and your marketing team. In order to connect with viewers, drive ROI, and—let’s be honest—have some fun, your first step should be to understand the platform’s best practices. Here are four examples of brands that have mastered Snapchat....
If your aim is to reach a younger demographic, specifically 18-34 year olds, then Snapchat is the place to be. Not only is the app growing quickly, but the users are extremely engaged. In fact, 65% of Snapchat users upload Snaps.
The challenge with Snapchat marketing is figuring out how to use the app in a way that engages users and drives action without being overly promotional. Even though the app has been around since 2011, Snapchat marketing is still very new since the app didn’t take off until 2014 and 2015....
The most popular TV show of fall 2014 was NBC's broadcast of "Sunday Night Football." It averaged 21 million viewers per week.
The strongest cable show was AMC's "The Walking Dead." Its midseason finale, in November, reached 14.8 million people.
Big numbers, right?
Try this one: 24.79 million.
That is the number of people who, on the evening of Jan. 26, 2015, and over the next 24 hours, watched a video broadcast on their phones depicting the sights and sounds of New York's "Snowpocalypse."
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