Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Get Your Slice From Slideshare’s 70 Million Monthly Visitors

How to Get Your Slice From Slideshare’s 70 Million Monthly Visitors | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - May 29, 2016 10:41 PM

Do you know that over 80% of Slideshare’s 70 million monthly visitors come from targeted search?

This indicates that Slideshare is a great opportunity to get your brand tremendous exposure and build a relationship with the right audience.

But, it’s one of the most misunderstood platform by marketers. Only 15% of marketers used Slideshare in 2014. Since it’s an underused medium, it’s easier to get onto, for tapping into new audiences and generating traffic and leads.

Want a teaser of the results that you can expect from the presentation-sharing platform?...

Jeff Domansky's insight:

Slideshare is an underutilized source of quality traffic and business leads. Neil Patel shows how to get your share.

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A Step-by-Step Guide to Driving Qualified Traffic From SlideShare Presentations

A Step-by-Step Guide to Driving Qualified Traffic From SlideShare Presentations | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - February 4, 2016 1:56 PM
I’ve seen complete beginners to internet marketing create and upload slide decks and – without any promotion –  generate thousands of views to their slides, drive traffic to their sites and move their business to another level.


If you think Facebook and Twitter drive more targeted leads than SlideShare, think again. One study by Did It found that SlideShare gets about 500% more traffic from business owners than Facebook, Twitter, or YouTube....

Jeff Domansky's insight:

Neil Patel shows how Slideshare can generate real business leads.

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Marco Favero's curator insight, February 5, 2016 4:25 AM

aggiungi la tua intuizione ...
malek's curator insight, February 6, 2016 5:53 PM

Is SlideShare the best kept secret?
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How to Use Slideshare for Influencer Marketing

How to Use Slideshare for Influencer Marketing | Public Relations & Social Marketing Insight | Scoop.it
From maximizesocialbusiness.com - April 25, 2015 12:09 PM

Content marketing is a great medium to win influencers’ hearts and, being a great content marketing tool, Slideshare can also be used for that purpose: Reaching out to industry experts and establishing relationships with niche influencers.


Here are three notable tactics to use Slideshare for relationship-building.

Jeff Domansky's insight:

Ann Smarty shares a valuable post loaded with tips on how to build influence using Slideshare. Recommended reading. 9.5/10

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Mike Allen's curator insight, April 29, 2015 6:11 AM

Excellent approach because everyone can synthesis ideas fro Slideshare. Sad if people restrict downloads!
Jamie Dela Torre's curator insight, May 3, 2015 6:30 PM

Great article! Very valuable. You can also check some SOME VALUABLE TIPS, TRENDS , CONTENTS & MORE here! http://bit.ly/1JoaApm
Jamie Dela Torre's curator insight, May 5, 2015 6:36 PM

Yes. Slide share is a great channel to share your content.  However, I use G+ page to share contents too which is also more effective. Check this out! http://bit.ly/1zipgB1
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How To Build Your Following On SlideShare

How To Build Your Following On SlideShare | Public Relations & Social Marketing Insight | Scoop.it
From maximizesocialbusiness.com - December 16, 2014 11:28 PM
SlideShare is a valuable tool that is shockingly under utilized. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style.

However it’s not just a social media network – it’s also a great asset you can rely on for additional exposure.

Building a following on SlideShare is like building your email list: It has a huge long-term potential allowing you to diversify your traffic sources and build a more independent web presence.
Jeff Domansky's insight:

Practical tips to make better use of slide share for content marketing results.

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Ben Kreisberg's curator insight, December 16, 2014 11:43 PM

This is a app that I feel is a very crucial addition to maximizing your social media needs. 
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - October 18, 2014 2:41 PM
If you're reading this post, chances are you already have the SlideShare basics under your belt. You've uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you're comfortable executing on all of that in your slides.


But you feel like there's still more you could be doing with the platform. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). 

Unfortunately, the recommendations you've found so far have been fairly surface-level. 

If this sounds like you, I'd recommend you keep on reading. We've compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads....

Jeff Domansky's insight:

Useful tips to help you get the most from your Slideshare presentations.

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Jeff Domansky's curator insight, October 18, 2014 2:47 PM

Useful tips to help you get the most from your Slideshare presentations.
Marco Favero's curator insight, October 18, 2014 6:42 PM

aggiungi la tua intuizione ...
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4 Ways to Maximize Your SlideShare Presentation

4 Ways to Maximize Your SlideShare Presentation | Public Relations & Social Marketing Insight | Scoop.it
From curatti.com - August 30, 2014 1:29 AM

Presentations are one of the most underrated ways to project content and thought leadership about a particular topic.


Though longer in length, a presentation has the ability to deliver information in summaried, visual elements that give the reader a chance to learn about a topic quickly and with a takeaway. One such platform that allows for the sharing, downloading, and social engagement of presentations is Slideshare. The presentation company, acquired by professional networking company LinkedIn in May 2012 allows users to upload presentations in PowerPoint, PDF, Keynote, or OpenDocument.


A SlideShare presentation when created well can generate a tremendous amount of traffic. Check out these 4 tips for maximizing a SlideShare Presentation....

Jeff Domansky's insight:

SlideShare is an important foundation for thought leadership and content marketing alike.

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chris chopyak's curator insight, August 30, 2014 11:34 AM

Love SlideShare!  And this helps maximise it - 
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5 Stunning Tips That Make You Stand Out on SlideShare

5 Stunning Tips That Make You Stand Out on SlideShare | Public Relations & Social Marketing Insight | Scoop.it
From www.steamfeed.com - August 21, 2014 10:23 AM

As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community?

Jeff Domansky's insight:

5 useful tips to help you get started on the right foot on Slideshare.

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How to Get Featured on the Front Page of SlideShare | Venngage

How to Get Featured on the Front Page of SlideShare | Venngage | Public Relations & Social Marketing Insight | Scoop.it
From venngage.com - May 15, 2016 8:15 PM

Let’s put it this way–if there are 70 million business owners looking at the content on SlideShare every month, then there is a good opportunity for you to take advantage of that traffic and redirect some of it back to your own site.

But here are a couple of problems I have encountered in my attempt to upload content to SlideShare:

  • If you’re not on the featured page, you probably won’t get a whole lot of traffic.
  • Presentations that are on the featured page seem to stay there for more than a week.


So if whatever I create will only get me tons of traffic if it makes it to the featured section, but I can’t get on to the featured section unless I can prove my content is worthwhile, and it takes FOREVER for the featured section to rotate content, then I might as well just give up because life seems too impossible right now, right?

 

Wrong.

Being the impatient person that I am, I decided that rather than figuring out how to get my presentation to the featured section on my own, I would ask the pros. After all, these are people whose presentations have been featured multiple times and who seem to have the method down pat!

I personally reached out to every single one of the experts listed below and got some exclusive nuggets of wisdom, which I will now share with you and the rest of the world. Instead of giving you false information that would likely lead you on a wild SlideShare goose chase, I’ve rounded up some highly actionable tips from the ones who have mastered SlideShare altogether....

Jeff Domansky's insight:

Here's a useful infographic with a great set of tips on how to get better results on Slideshare.

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How to Use Slideshare for Personal Branding

How to Use Slideshare for Personal Branding | Public Relations & Social Marketing Insight | Scoop.it
From maximizesocialbusiness.com - June 14, 2015 1:59 AM

Unfortunately, there isn’t nearly enough information out there on how to best utilize Slideshare for this purpose. The articles that exist are usually a few years out of date, and don’t take into account the changes that have occurred more recently. Or indeed look at the culture as it exists today, and how people take advantage of the platform.


New ways to use Slideshare will be coming as new features are released and we see more site integration with third party platforms.


For now, here are some ways you can build your own personal brand using the slideshow network....

Jeff Domansky's insight:

Want to forge new frontiers and find an audience that doesn't know your business? Try SlideShare! Here a quick, easy how to use SlideShare for branding from Ann Smarty.

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Marco Favero's curator insight, June 14, 2015 8:45 AM

aggiungi la tua intuizione ...
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7 Dead-Simple Ways to Improve Slide Decks

7 Dead-Simple Ways to Improve Slide Decks | Public Relations & Social Marketing Insight | Scoop.it
From moz.com - January 15, 2015 11:55 PM
Slide decks are a powerful way to back up any type of presentation from team meetings and sales pitches to conference keynotes and workshops. We've all seen presentations with poor design that takes away from talks, and at worse, completely distracts the intended audience. However, most presenters aren't graphic designers. Slide decks can be frustrating to build, and great slide decks help communicate what an audience needs to hear.

At Moz, I've had the pleasure of working with many speakers on their decks, whether for a  biweekly webinar or for MozCon. And while you aren't going to turn into a god of slide decks overnight, there are some easy ways to go from terrible to decent. Decent won't get you heaps of praise for a deck, but it also won't leave a sour taste in someone's mind about your slide skills and will allow them to focus on what you actually have to say.
Jeff Domansky's insight:

Savvy Slideshare tips to help you get better presentation results.

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7 Ways to Promote Your Slideshare Presentation

7 Ways to Promote Your Slideshare Presentation | Public Relations & Social Marketing Insight | Scoop.it
From maximizesocialbusiness.com - November 20, 2014 10:36 AM

Like many networks that are only just gaining mainstream recognition outside of their niche audience, using Slideshare in a wider context is still not understood very well. When you have to promote a presentation, you may not know where to start.Here are seven ways to promote your Slideshare presentation effectively....

Jeff Domansky's insight:

Ann Smarty shares valuable advice, tips and tools for using SlideShare and how to enhance your social marketing.

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SlideShare PRO Features Unlocked. Here’s How to Use Them | Content Marketing Forum

SlideShare PRO Features Unlocked. Here’s How to Use Them | Content Marketing Forum | Public Relations & Social Marketing Insight | Scoop.it
From www.curata.com - September 6, 2014 2:09 AM

SlideShare announced that PRO features like analytics and video uploads will soon be free. Learn how content marketers can benefit.


With the introduction of these newly free features, the benefits of tapping into the power of SlideShare are even greater for boosting your content marketing efforts.


Content marketers can use SlideShare to:

- Reach 60 million visitors per month

- Reuse and repurpose existing content into SlideShare presentations using the content marketing pyramid 


For example:

- Break down a bulleted blog post into a series of slides with visualsExtract key messaging or steps from an eBook

- Gain brand recognition and awareness with Profile customization (similar to other social media platforms such as Twitter and Facebook)

- Track results and optimize future presentations for success

- Understand where traffic is coming from and cater future presentations to these specific audiences and personas....

Jeff Domansky's insight:

Now that Slideshare is mostly free, it's a must add tool in your social media toolkit.

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How to Use SlideShare for Marketing and Generating Leads

How to Use SlideShare for Marketing and Generating Leads | Public Relations & Social Marketing Insight | Scoop.it
From smallbiztrends.com - August 22, 2014 9:09 PM

Are you using SlideShare as a visual marketing tool? If you’re not familiar with this free presentation platform, here’s a simple guide on how to use SlideShare for marketing to increase the reach of your business and also generate leads.

What Exactly is SlideShare?

SlideShare is more than just a place to upload your webinar or workshop slides. It’s a content marketing social site that can optimize your company’s information and generate qualified leads....


And SlideShare users are connecting quicker and easier with potential customers searching for their information. With SlideShare’s simple optimization features, you can bring more traffic and added exposure from the first day that you post your presentation than you would tweeting a link during prime time on Twitter....

Jeff Domansky's insight:

Penney Fox shares practical SlideShare tips for business.

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How to use SlideShare for Business: The Success Formula

How to use SlideShare for Business: The Success Formula | Public Relations & Social Marketing Insight | Scoop.it
From www.andreavahl.com - August 3, 2014 2:19 AM

I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Todd Wheatland. 


Why use SlideShare?


You can get a huge number of leads for only $19/month (pro-version) SlideShare gets 60 Million visitors/month (your website does not) SlideShare has great SEOThe primary intent of SlideShare users is business (as compared to YouTube for Facebook)....

Jeff Domansky's insight:

Andrea Vahl offers an excellent guide and resource for SlideShare. Recommended reading. 9/10

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Jeff Domansky's curator insight, August 16, 2014 9:14 PM

Here's how to harness the power of Slideshare for results.
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