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AI-powered personal assistant apps are spreading in certain parts of the market while others take a downward turn.
While Apple’s Siri is still the top-ranking personal app based on the number of monthly users, it has dropped 15%, losing 7 million monthly users from a year ago, based on a new report.
Samsung is in a similar situation, losing nearly 2 million users of its S Voice over the same period.
Amazon’s Alexa usage has increased 325% from last year, though from a relative small base. It’s now being used by 3 million people and its regular usage is steady.
Microsoft’s Cortana also is coming on strong, increasing 350% in monthly users, to 1 million. Cortana users also seem to use it a lot, since it has the highest rating of percentage of users returning to the service day after day.
Chuck Martin looks at what's up and down with the top digital assistants.