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SMS marketing has exploded in popularity over the last few years. It’s becoming one of the most effective methods of marketing for businesses who have repeat customers and need to reach them at specific times. If you’re unfamiliar with this stream of marketing, it allows businesses and organizations to send targeted, opt-in text messages to people who have subscribed to a particular list. Here’s the skinny on how it works…
No doubt SMS is strong but it's definately a marketing weapon that can have a lot of repercussions if used bluntly. I need to do some homework of 'best practices' for it. I'm open to source suggestions.