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There are so many different sets of data and information, but no steps on how to improve upon your current analytical data. And you need to fix your site if you want to continue to bring in new sales and revenue. Optimization must be at the forefront of your strategy. I’ve personally used Google’s Search Console to fix my site countless times. It provides data that you can’t find in Google Analytics. But the key is to know how to use that data to your advantage. Today I’ll share a few insider insights on how to use the Search Console to fix your site and drive conversions....
In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality of those 10 pages. Time Stamped Show Notes: 00:28 – Today’s topic: How to Rank a 10-Page Website 00:40 – Neil picked 10 pages because a lot of people have small websites 00:45 – A 500-page website is easier to rank 00:56 – The more text you have on the page, the more likely you are to rank 01:03 – A 10-page website can still rank but it will never get as much traffic as a Wikipedia 01:10 – A small website should focus on link building and outreach 01:14 – Make sure your content is detailed and thorough 01:18 – Brian Dean of Backlinko started with only a handful of pages website 01:33 – The quality of his content is high...
Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around that extra ‘s’. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch. The apprehension is understandable; as with any big change to a website, mistakes have the potential to be extremely costly – both to the user experience and to search visibility. Any risk of a drop in rankings has SEOs quivering in their boots. However, this is not reason enough to avoid the change. There has been an almighty push towards creating a more secure web. There is a pressure for website owners to take responsibility for the security of their sites; those who do will be duly rewarded by Google....
You can bet your family jewels that the SEO scene isn’t all sunshine and rainbows. If anything, the landscape has grown to be such a ruthless, cutthroat, and merciless space where a business can easily be overtaken by their competitors in the blink of an eye. That being said, if you want to improve your search ranking, and remain relevant and competitive in your industry, then you need to stay abreast of the current SEO trends and techniques. Well… I want to help you with just that....
Small sites do stand a chance.In my SEO career, I’ve advised for more sites than I can count. I’ve worked with big and small sites on all kinds of budgets. And I found out that a lot of the SEO principles that apply to larger sites actually apply to smaller sites as well. As the title of this article suggests, you can do big-scale SEO on a tiny site....
SEO is not always the best answer for every business. There are thriving businesses that don’t rely on SEO at all – think about that tiny local bakery, bookshop, or hairdresser (there are plenty in my Italian town) who might have put up a Facebook page but not a website. If they have one, they only use basic on-page SEO and they don’t use it for customer acquisition anyway, because they get most of their clientele by word of mouth. So you might be wondering: When is it better to focus budget and resources on SEO? And when is that not a good idea? The short answer is: it depends on your business goals and on the psychology of your customer. For the long answer… this article is the answer....
When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way. All of these are important aspects of ranking well in search engines, but they aren’t the only ways you can optimize your web presence. If you want to rank better and get more traffic, you need to improve your off-page SEO, too. This guide will help you get started....
Content marketers seek to answer peoples’ questions. And when people have questions, they turn to Google. Which means that our content must appear prominently in search. As an Account Manager at NewsCred, I’ve had the pleasure of working with some of the most innovative and advanced content marketers in the business. Despite them leading the content marketing space, many still struggle to get their content in the top spaces of Google’s search engine results pages (SERPs), unless they invest in paid search. The good news is that there’s a fairly untapped opportunity to rank even higher than the first result on the page: Google answer boxes....
There are plugins for just about everything, including SEO. (Right now there are 219 pages full of SEO plugins on WordPress.org.) So you might be wondering what the best SEO plugins are. I’m going to show you my 46 favorite plugins for all things SEO. Even if you only use a handful, you’re guaranteed to improve your SEO. To top it all off, it’ll be dead easy, so you don’t need to be an expert web developer to use these plugins....
Keyword intent represents the user’s purpose for the search. It’s what the user is likely to do when searching for a particular phrase. Or, to be more precise, it’s what we think the user is likely to do, since we cannot always be sure. Intent is undoubtedly the most important concept when it comes to keyword research. It helps you meet the users’ needs better and match your content and landing pages to their intentions. Analyzing keywords by intent is thus your first step when diagnosing conversion issues when it comes to search referrals....
Here’s why I mentioned it. The principle I pointed out––social proof––is important to Google.
Google wants only the most naturally popular sites to show up in the SERPs. And that’s why it is extremely necessary to have brand mentions.
If people are talking about your brand, Google will see those mentions as implied links and enhance your SEO.
But enough about why brand mentions matter. Let’s talk about how.
You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world.
When it comes to content marketing, it’s imperative to stay current with SEO best practices to ensure that your content has the best shot of appearing high on search engine results pages. That means getting crazy smart about how search engines view your content, and how they prioritize rankings based on how helpful your content is at answering the question asked in a search.
How should you incorporate the best SEO practices so your content drives users to your site, and ultimately into those precious conversions you’re after? Here’s a best-practice guide to incorporating today’s SEO principles into your content marketing....
Here’s the good news: Even if you’re in a low-volume niche, you can still be an SEO master. You’ll have to approach SEO a little differently, but you can still get great results. Driving more traffic, increasing visibility, getting more backlinks––it’s all possible no matter what niche you’re in. Now, does this mean your SEO will be simpler? Unfortunately, no. In fact, your SEO process will consist of many of the usual suspects––technical SEO, page optimization, link profiles, and so forth. So I’d first recommend getting to know SEO well. If you don’t already, check out this SEO guide. Once you’ve done that, read on and take a look at how you can use SEO in a small niche that doesn’t have a lot of search volume....
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You built a website, but nobody’s visiting. It happens to the best of us. Just building a website isn’t enough. You need to get it listed with search engines and attract organic search traffic. Regarding traffic, more specifically, you need Google search traffic. Google accounts for nearly 78% of all organic search traffic according to Smart Insights....
So you’ve started blogging. It’s a great way to start building traffic, acquiring new customers, and developing brand awareness. But I have some bad news. Unless your articles are ranking well in Google search, you’re not going to make much progress. Understanding SEO is critical to making your website presence stand out. To accomplish that, you need to implement some proven tactics to boost your ranking in Google. This is your guide to getting your content ranked higher....
Google Analytics excels at providing you with excellent information about who’s coming to your site, what they’re reading, and whether there were any downloads or purchases. But one of the big problems is that it tells you these facts in total or aggregate. That creates a ton of gaps in your data. Staying on top of these problem areas is the only way to get accurate, trustworthy data. Here are 5 Google Analytics loopholes you probably don’t know about. You can use them to close those gaps ASAP.
We believed that rich snippets in SERPs would become more prominent — especially with mobile and voice search on the rise — and that, even without proper attribution, it would benefit our client to appear in these types of search results, especially if we were able to rank in long-tail, question-oriented searches. If we could rank in a featured snippet, where a potential consumer was asking a question about a service that we provide, it would benefit us to answer that question for them. Not only would we achieve the coveted “zero position,” we would position our client as authorities in their vertical, potentially increasing conversions. With this in mind, we began developing the strategy that would ultimately lead us to ranking in featured snippet searches. Q&A content Question and answer content on websites is fairly standard. Many companies will place Frequently Asked Questions (FAQ) content on their sites to help users with any questions they may have instead of answering them directly. Noting the prevalence of featured snippets in SERPs, we used the Q&A format to create new content to find out: a) could we rank for these queries? and b) would it benefit our client to rank in these queries?...
The question isn’t whether you should invest in SEO, but more about which activities you should invest in to get the best results.
This article will take a closer look at what it takes to rank on page one of Google and where you should be investing your money.
Today, I want to give you something fresh — an SEO strategy you may have never thought of — let alone used! I’m talking about using Google Image Search to drive more visitors to your website. Most online content is a balance of text and images. Text gets a lot of attention, and it’s definitely important. But images are important too.
Quick question…What’s the first thing that comes to mind when you hear the word “Rankings”...? Most people only think of Google… But that’s a HUGE MISTAKE... You see it’s not just about Google anymore... YouTube is now the second biggest search engine in the world in its own right, not to mention YouTube videos now receive PRIORITY RANKINGS IN GOOGLE...These days many people are choosing YouTube as the FIRST place they look for a solution to their problem... So I wanted to make a super quick video for you (only 4 min) revealing how to boost your rankings in YouTube and Google:...
Giving away knowledge is the most effective way to build a solid brand presence. But is it just about writing and publishing blog posts? It might have been sufficient to start a niche blog to build authority ten years ago. These days, you’ll need to go the extra mile. Here are 6 ways to turn your website into a niche knowledge hub to build a stronger, more recognizable brand and a more reliable web presence.
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. And once upon a time, that content was largely limited to the written word. Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. That last part -- video -- continues to be on the rise. According to the 2017 State of Inbound, marketers named video as a huge disruptor. "I mostly write content right now," one respondent said, "but I'm afraid it may begin to diminish more and more with video." And with the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included). But how does that work? What are the steps you need to take to optimize your YouTube channel for search? We've outlined some major tips below. And if you're short on time, no problem -- check out the video summary here....
In SEO, it’s often the little things that matter. After you’ve learned the basics, you can’t stop. You need to push yourself and learn more and more. You might not learn anything that will revolutionize how you look at SEO, but I guarantee that you will learn how to become a better SEO. One of my favorites? Using advanced search operators. Why are these so important? In one word: Google. Every SEO should know Google like the back of their hand. It’s by far the most important search engine to focus on, and it’s how many of your future customers will find you. I’ve met a lot of SEOs who could recite Google’s last 10 algorithm updates, but they can’t actually use Google all that well. Imagine that! By using search operators, you can slash the time you spend on Google and get better results. And the best part: It’s not difficult at all. Even if you’re not doing a lot of SEO, you owe it to yourself to learn these so you can use them in your day-to-day work....
Sometimes you do everything right, and it works like it should. Other times you do everything right, but nothing happens. But here’s the good news.If your rankings are stuck, there are things you can do to help them move up in the SERPs. It’s absolutely possible. Today, I’m going to show you exactly what to do to get your rankings up....
The craft that is your business navigates the local waterways. Whether yours is an independently owned natural foods store or a medical enterprise with hundreds of locations, it can be easy to get lost cresting all of the little waves that hit our industry, week by week, year after year. Google endorses review kiosks and then outlaws them. They pop your dental practice into a carousel and then disband this whole display for your industry. You need to be schema-encoded, socially active, mobile-friendly, voice-ready… it’s a lot to take in. So let’s weigh anchor for a few minutes, in the midst of these never-ending eddies, to evaluate whether all of the developments of the past few years add up to a disjointed jumble of events or represent a genuine sea change in our industry. Let’s see which way the wind is really blowing in local search marketing....
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![Optimizing Sites for Featured Snippets with Q&A Content [Case Study] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/gVMu5cP4sC5yDN3I07Ethjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Neil Patel has a guide to using Google Search Console to improve your SEO. Very useful.