Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Do SEO When You're in a Low-Volume Niche

How to Do SEO When You're in a Low-Volume Niche | Public Relations & Social Marketing Insight | Scoop.it

Here’s the good news: Even if you’re in a low-volume niche, you can still be an SEO master. You’ll have to approach SEO a little differently, but you can still get great results.


Driving more traffic, increasing visibility, getting more backlinks––it’s all possible no matter what niche you’re in. Now, does this mean your SEO will be simpler? Unfortunately, no.


In fact, your SEO process will consist of many of the usual suspects––technical SEO, page optimization, link profiles, and so forth. So I’d first recommend getting to know SEO well. If you don’t already, check out this SEO guide.


Once you’ve done that, read on and take a look at how you can use SEO in a small niche that doesn’t have a lot of search volume....

Jeff Domansky's insight:

Neil Patel offers SEO tips for small niche topics. Very useful!

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Psychology of Search Engine Optimization: 10 Things You Need to Know

Psychology of Search Engine Optimization: 10 Things You Need to Know | Public Relations & Social Marketing Insight | Scoop.it
Think you know SEO? It’s all about keywords, content, and optimization, right?Not quite.Despite what you may think you know, search engine optimization has far less to do with content, coding, or site architecture than with psychology.The reason why people search for things in the first place is what matters. That’s especially true when it comes to effective SEO.I know, I know. You’ve been told time and time again to use specific keyword densities and to otherwise tweak the way in which words are arranged on the screen.What does psychology have to do with any of it?...
Jeff Domansky's insight:

Neil Patel offers a quick primer on understanding the relationship between effective SEO and the psychology behind those who search for information online.

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