Public Relations & Social Marketing Insight

There was once a time when the Pizza Hut Stuffed Crust pizza was enough to get people excited.

Today, in a world of bacon-wrapped crust and custom-modified Chevys with pizza warmers, being excited about pizza is just not as easy as it used to be.

Zume Pizza founder Julia Collins and her Elon Musk-esque approach to pizza doesn’t care much for the rest of the pizza industry. In her mind, the pizzavations of the previous decades are irrelevant if the pies arrive soggy, cold and packed with chemicals. She is taking on the pizza establishment with robots, a truck, 56 ovens, a passionate staff and some predictive analytics....