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By and large, ecommerce marketers are well aware that sites like Facebook, Twitter, Instagram, and Pinterest can be used to generate leads. But what about community sites like Reddit and Quora?Despite their ubiquity, e-commerce marketers across the industry don’t realize that Reddit and Quora can be absolute gold mines for finding leads and prospects. "We get more conversions from Quora, but get more leads and traffic from Reddit. And, our conversion rate from Quora is higher than organic search or social media." - Brad Ervin, founder of Hippie Butter If you’re not familiar with either service, both are information and content-sharing platforms that anyone can join....
Do you use Twitter for business?
Looking for tools to optimize your Twitter experience?
Using browser extensions to enhance your Twitter marketing will save you time and streamline your workflow.
In this article, you’ll discover five browser extensions to improve your Twitter marketing experience....
Are you looking for new content to share to your fans and followers?
Have you considered Reddit as a source for valuable content?
Using Reddit will reveal unique and interesting content that helps you stand out from the crowd.
In this post you’ll discover how to use Reddit for content curation and inspiration....
As an incentive for not shilling self-promotional, low-quality spam, reddit users get “karma,” or points for their comments and links that are upvoted. As a result, it’s pretty hard for a company to promote itself on reddit without sparking a huge backlash from the online community.
However, some brands have been savvy enough to promote themselves on reddit without invoking the wrath of the Interwebs. How? By giving audiences good content. Since most of the content on reddit is generated by users rather than brands, it begs the question: How can a company get noticed on the site? Here, we look at how five companies have managed to rule reddit....
Pushbullet started as simple app for taking advantage of the rich notification functionality that came out on Android in late 2012. The company’s founder, Ryan Oldenburg, realized that his notification tray could be much more useful if notifications could actually come with some text or imagery. It would allow you to get to needed information faster.
The Google Play Store shows it’s an app with over 500,000 installs so far and more than 40,000 people have given it ratings, with an average score of 4.6 stars out of 5. It’s also on iOS, if you’re an Apple user. There’s another statistic that’s neither present in the Play Store or App Store, however, but it’s been equally important for the company: 1,420
1,420 is the number of Pushbullet users who have joined its subreddit,/r/Pushbullet.
“Every app tends to attract ambassadors and I think the people on our subreddit are ambassadors,” Oldenburg told us....
After President Obama's “surprise Q&A appearance Wednesday,” Poynter's Jeff Sonderman says, “it’s time for journalists to understand Reddit and the role it plays not only in culture, but in specific news events.” [Important for PR, marketing and content pros too - JD]
Via Mindy McAdams
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Earlier this year, Hack PR had a problem. The unorthodox public relations firm had snapped up a new client, a deep-pocketed entrepreneur with political ambitions. Unfortunately, nobody really knew who he was, and the campaign it launched for him failed to convert into any real coverage save for a couple of pieces in the Huffington Post and The Washington Times. They needed another idea. So, in their words, they hustled.There’s an old Internet joke that says politicians should wear the logos of their donors, much like Nascar drivers wear the logos of their sponsors. Taking inspiration from that, Hack PR pitched the idea to its client that it try and make it law through a California ballot initiative. But unfortunately, this didn’t pan out either. It wasn’t for lack of trying. The firm took the provocative step of printing a full-sized cutout of everyone in the California Legislature, adorned with the logos of Chevron and AT&T, and other prolific donors. These were left at the steps of the Sacramento State Capital building for all to see. But as before, nada. Then....
From a small business perspective, case study #2 is not feasible. Overall, though, this post features some very good examples of what you can achieve if you take the time to study the Reddit user base.
The social media platform is notorioous for being anti-self-promotion. So anyone who is able to get traction as an entrepreneur deserves some kudos.
Via Os Ishmael
Reddit is a website built upon hundreds of different groups, also known as subreddits. Each subreddit has its own rules, and depending on the rules, you can either start a new thread with a link and/or a text post (links can be added inside the text). The only identifiable information to others is your username (which doesn’t even have to be your name).
Aside from your username the only other relevant element of your profile is the amount of “karma” that you have. Karma reflects the quality of the content you have provided: the upvotes or downvotes that you get for your comments and posts compromise your “karma” count. More Reddit “karma” only means that you are a trusted source and a healthy Reddit user (and not another brand spamming Reddit). There is no added benefit to your posts as someone with more “karma” versus someone with less....
I originally wrote this material as a guide for the Appszoom content team to get started with reddit.
I’m already a redditor in my spare time (read: all the time), so it’s blindingly obvious to me that there’s huge potential to meaningfully connect with tons of people, really quickly. This is exactly what any decent business wants to do, too. A match made in heaven.
Only, reddit hates marketing.
Examples of marketing fails on reddit abound (see more: r/hailcorporate, plus this in-depth opinion article). If reddit decides your brand is full o’ Scheiße, it can be a huge stain on your reputation....
Ever since the fall of Digg, Reddit has risen, even if the design isn’t the greatest. People now refer to Reddit as being the front page of the internet, it receives millions of visitors a month and has even made some people become “internet famous”. If your website gets on the front page of Reddit, be prepared for your site to go down with surge of visitors that will come to the site.... [This infographic is an excellent guide to Reddit ~ Jeff]
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide. To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random. But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers. Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website). Read more: http://on.mash.to/Ke9Bil [A really good walk through of Reddit - JD]
Via Martin Gysler
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Increase traffic and sales by using your industry expertise to build fans, trust and loyalty on Reddit and Quora. Practical DIY.