Public Relations & Social Marketing Insight

Using digital technology to tell stories can help charities with impact assessment, says Kieron Kirkland...

Using stories to evaluate results? Quantitatively??!! You bet!!

Here is a fabulous article after my quantitative heart.

The author Kieron Kirkland talks about how the organization, Nominet Trust, worked with the org story company Cognitive Edge to capture stories and then have the story authors rank what their stories are about on a scale.

Once the story was captured, there were several types of scales the storytellers ranked their stories on -- generating big data!

See -- storytelling and evaluation can be done effectively if constructed properly.

This article goes hand-in-hand with newer qualitative evaluation processes for arts-based techniques (like storytelling) talked about in one of my favorite books, Method Meets Art; Arts-Based Research Practice by Patricia Leavy (2009).

If you struggle to connect stories about your projects to quantifiable results, then run to read this article. 

Having helped organizations articulate measures so they can see progress, the first critical area to tackle are which measures are going to be used that are the most meaningful, given the project's objectives. 

This article will give you several ideas for how to get started.

Enjoy!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

[A must-read for storytellers who need an ROI ~ Jeff]

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check....

Our goal is to change the message of the industry that is dominated by the folks outlined in the above paragraph into that of real effective use of social media by people who have and actually do it. It’s one thing to consult Starbucks or most other major brands on social media because you sold a ton of books about the subject. It’s another thing to actually create and execute a strategy for the majority that make up social media marketers like small and medium brands or individual marketers and get results.

Heck, my 14-year-old daughter could consult Starbucks or most other major brands on their social media marketing. They do it wrong and don’t have to do it right. They have billions in media and marketing dollars that drive their brand on and offline. While articles that tell you that you can get results with minimal time and effort in social media are incredibly appealing to the masses, I am here to tell you that it takes work....

In an effort to both deliver a reality check as well as a real guide of activity, following is a list of SOME daily activities that are required to get results with any social media marketing program....